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    JOJX’s Madeline Clayton Directs “Anyone Can Be Super” For Amazon and DC Studios In Celebration of Upcoming “Superman” Film

    By SHOOTNo Comments121 Views

    “Anyone Can Be Super,” a touching spot created in collaboration with Amazon Ads and DC Studios in celebration of the upcoming Superman film, has been released. Directed by Madeline Clayton and produced by L.A.-based production company JOJX for Amazon Prime, the film reimagines the beloved superhero into a symbol of hope and everyday heroism – reminding us that we’re all capable of being super, through completing small acts of kindness. The film uses cinematic storytelling to explore how simple gestures can create lasting impact.

    The spot follows a young child who wears his cape with pride, inspired by the power of his favorite action figure. Together with his trusty dog, they playfully pretend to be Superman and Krypto as they spread joy and kindness wherever they go. The reward for following suit is early access to see DC Studios’ Superman in theaters. The story turns their adventure into a celebration of hope, heroic spirit, and the unshakeable magic of childhood.

    Part of DC Studios’ “Anyone Can Be Super” campaign, the film shows how simple acts of kindness can transform everyday people into everyday heroes. Tied to real-world Superman-inspired activations, like Fandango’s roundup program benefiting Boys & Girls Clubs of America, the film highlights how anyone can be super in their own way.

    “There’s something so nostalgic and timeless about the ‘Superman’ legacy, and being part of the release for James Gunn’s ‘Superman’ has been a real honor,” said director Clayton. “It was a genuine collaboration with the Amazon creative team to bring this story to life — working together to flesh out the script’s details, enhance the humor, and sprinkle in some fun Easter eggs. We had a great time making this one… I mean, who doesn’t love working with kids and dogs?!”

    “We’re so proud of this work. It’s rooted in the truth that anyone can be super and inspired by the iconic Superman who taught us to believe in good, even when it’s challenging,” said Rob Alley, head entertainment and media for Amazon Ads Brand Innovation Lab. “Madeline immediately grasped what we were going for and added her unique style and viewpoint. It was a joy collaborating with the JOJX team to create something that uplifts the heroic spirit in all of us.”

    Produced by JOJX in collaboration with Amazon Ads Brand Innovation Lab, the film blends observational realism with cinematic framing to create a visual love letter to childhood—inspiring others to do good while capturing its boundless imagination, emotional depth, and ability to find goodness in small moments.

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    Credits

    Client Amazon, DC Studios Prime Agency Amazon Ads | Brand Innovation Lab Dustin Duke, principal, executive creative dirctor; Kate McCagg, director, Brand Innovation Lab; Rob Alley, U.S. head of talent; Karina Bosiacka-Lilli, creative director; Steve Paul, sr. art director; Stan Lim, art director; Joe Moon, sr. copywriter; Mo Schlagman, copywriter; Rad Olievschi, head of U.S. production; Carrie Schaer, executive producer; Stephanie Dziczek, sr. producer; Oli Hecks, lead video editor; Brooke Tracey, manager, solutions management; Jade Parker-Warner, sr. solutions manager; William Townsend, solutions manager. Production JOJX Madeline Clayton, director; Jackson Morton, Joe Care, Sevasti Buford, exec producers; Francesco Raffo, producer.

    Media Type:Commercial: Television
    Video Tags:Amazon AdsJOJXMadeline Clayton



    Caviar Director Alex Cook Does Heavy Lifting In Short Film For Onyx

    Tuesday, July 8, 2025

    A young woman pursues her dreams of Olympic weightlifting greatness through personal and painful struggles, ultimately reaching a national stage in this inspiring short film “Every Rep,” directed by Alex Cook and produced by Caviar and Radiance.

    The film opens with a young girl watching an Olympic weightlifting competition over breakfast. Entranced and immediately hooked, she takes to her garage to begin training. Cook cuts to the same prospective athlete, now a teenager, still pumping iron in her garage. To prepare for competition, she seeks specialized training and finds a caring coach. Her journey isn’t without hardship, as an early contest is cut short due to a serious injury. The latter half of the film sees the title star undergo physical therapy and recommit to the sport, all the more determined to overcome the odds. The film concludes with the final competition, where Cook portrays the original young girl from the beginning stepping up to the massive weights, demonstrating that the inspired child within us all never truly leaves our side in pursuit of greatness.

    Cook noted, “We shot the piece as something of a hybrid doc, commercial, short film for Onyx x USA Weightlifting. We mirrored a real athlete’s journey in the sport, using her personal experience to explore the clash of dreams and effort that many face on the road to national competition.”

    Cook assembled a production team over the holiday season of 2024 to film the project, which was put on hold during the January 2025 Los Angeles fires.

    “Alex has this rare ability to shape stories with emotional precision while elevating every frame with an incredible sense of craft,” adds Salim El Arja, Executive Producer at Caviar. “What he draws out of non-actors... Read More

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