Jordan Brady of Superlounge directed Kathryn Hahn (Transparent, Bad Moms) in this comedy campaign out of agency Doner for Chrysler’s new Pacifica S, a minivan with "attitude." In this spot titled "Parking Ticket," Hahn deploys her attitude as she tries to “finesse” her way out of a parking fine, inventing increasingly outrageous excuses on the fly like she had just lost their beloved family dog, a rare “pomerdoodle," or that she had just escaped an attack by a herd of mad killer bees.
Brady shot five spots with Hahn over two days, capturing the ideal comedic tone and timing.
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Credits
Client Chrysler/Pacifica S Agency Doner Production Superlounge Jordan Brady, director; Michael Svitak, DP. Editorial Hudson Edit Rich Smith, Zach Whitley, editors. Color The Mill Chicago Mikey Pehanich, Luke Morrison, colorists.
International healthcare company Bupa has launched “Health Stories,” a global campaign aimed at breaking down the barriers that prevent people from talking about their health.
The reluctance of people to open up about health is a global issue across countries, cultures and socio-demographic groups. But speaking up about health concerns can help people access medical and emotional support earlier, reduce feelings of stress and isolation, and can lead to improved outcomes.
Developed in partnership with creative agency Redwood@AMV, the campaign invited six people on their own unique health journeys to share the moment they first opened up about their condition.
The campaign offers intimate insights into life-affirming stories of personal courage, resilience and triumph, exploring how talking about physical and mental health can have transformative long-term positive effects. These include navigating chronic conditions like Crohn’s disease and endometriosis, living with ADHD or limb difference, and surviving cancer--alongside a powerful account from Black Ferns international rugby player Ruby Tui on mental health.
The launch comes as new research from Bupa reveals that 82% of people believe that talking about health experiences can support physical and mental health. Despite this, nearly one in two people (49%) say they have avoided addressing a health concern. Of those, over a third (39%) did so because they didn’t think it was serious, or were unsure if they needed a healthcare professional, and a quarter (24%) due to embarrassment or stigma.
Shot by documentary filmmaker Dorothy Allen-Pickard, the aim of the films--including this two-minute piece--is to drive awareness and spark new conversations about health around the... Read More
