This latest project from director Jovan Todorovic–who recently joined Anonymous Content for commercial music video representation in the U.S., U.K. and The Netherlands–is a quarantine-inspired music video for Japanese indie sensation Vaundy. Shot in Fukuoka, the video for the song “Fukakouryoku” features a group of young people slowly venturing out into the empty city and, upon discovering each other, joining together in a celebratory dance that’s a joyful allegory to the (hopefully) ending of the pandemic and humanity slowly opening up again.
Production house on the music video was Nakama.
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Credits
Client Vaundy, artist, for the song “Fukakouryoku” Production Company Nakama Jovan Todorovic, director (handled by Anonymous Content for commercials and videos in U.S., U.K. Netherlands); Kenji Lepretre Sato, exec producer; Simon Amar, associate producer; Yoshifumi Egawa, production manager; Shion Kimura, production assistant; Kateb Habib, DP; Flavio Gusmao, 1st AC; Koiichi Furuya, 2nd AC; Takuma Iwata, Steadicam; Yurinasia, choreography; Kerli Teo, styling. Editorial Milena Z. Petrovic, editor. Color Mikey Rossiter, colorist. VFX Slavko Gavric.
This holiday season banking/financial services company Erste Group and ad agency Jung von Matt DONAU, Vienna, present “Carry the light,” a tender reimagining of a journey that shaped history, told through the eyes of the animal who carried it forward. Directed by Daniel&Szymon of Arts & Sciences, the film follows a humble donkey’s quiet path from burden to purpose, echoing a universal longing to be seen, valued, and believed in.
Echoing Erste Group’s ongoing #glaubandich (“believe in yourself”) brand platform, the story explores how small acts of kindness and faith can inspire transformation. As the donkey carries Mary and Joseph toward Bethlehem, his awakening becomes a metaphor. “Erste’s 2025 Christmas campaign reminds us that hope and gentleness often come from the smallest among us. It’s a story about compassion, determination, and the idea that each of us carries something meaningful to give. In a world like ours, it’s more important than ever to inspire people—to show respect, offer support, and encourage everyone to believe in their own strength,” says Nina Pentek, responsible for the production at Erste Group. “We also want to remind people that no matter how things may seem, they can always find a light within themselves—and that light can make all the difference!”
Mike Nagy, managing director and executive creative director at Jung von Matt DONAU, added, “This is a small story with a big heart. It was important for us to tell the #believeinyourself message in a festive, emotional context — while standing apart from typical seasonal advertising.”
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