Wayfair, a major online destination for all things home, launches the third iteration of its integrated strategic campaign–“Go Your Own Wayfair”. This is the first spot of the campaign developed by Jung von Matt London for Wayfair.co.uk.
This spot–titled “Get it out of your head and into your home”–tells the story of a woman who can’t stop thinking about furniture, so much so that she keeps encountering products in the most unexpected places, whether that’s on the commuter tube or at the coffee shop. Finally, with the help of Wayfair, she’s able to realize her dreams and find the perfect furniture for her home.
In a joint statement, Charlie Hurst and Marcos Gemal, executive creative directors of Jung von Matt London, shared, “When you’re creating your perfect space at home, it’s hard to stop thinking about it, even when going about your daily life. This is something we have really enjoyed bringing to life with this creative.“
“Get it out of your head and into your home” was directed by Adam & Dave through Arts & Sciences.
CreditsClient Wayfair Agency Jung von Matt, London Charlie Hurst, Marcos Gemal, executive creative directors; Max Batten, creative director/writer; Marie Rothemund, art director; Samara Zagnoiev, Ralph Teichmann,Antonia Duering, producers. Production Company Arts & Sciences Adam & Dave, directors; Tom Farley, producer; James Bland, managing director & partner. Postproduction Black Kite Tito Fernandes, shoot supervisor; George K., colorist; Marcus Moffat, VFX lead; Phil Walley, producer. Music da house Wonder Bettin, Rodrigo Lemos, composer and music production; Lucas Mayer, Silvio Erne, music production. Voiceover DaHouse Audio Tony Horkins, voiceover artist. Sound Design & Audio Post 750mph Sam Ashwell, Jake Ashwell, sound design & mix; Olivia Ray, audio producer.
Top Spot of the Week: Nike, W+K Portland, Megaforce Take Us On A “Sunshine” Run
“Winning isn’t Comfortable” is the second chapter of Nike’s “Winning isn’t for Everyone,” extended through the lens of running. It is based on true insights and the realities that runner experience when they lace up their shoes.
It adds the perspective of how hard it can be to just get out the door and go for a run. The idea that if you don’t hate running a little, you don’t love running enough. It celebrates the need and opportunity to push outside a person’s comfort zone to discover what they can accomplish, emphasizing that true victory often requires pushing through uncomfortable moments.
Each film of the series builds on the tension that every runner faces--pushing through the morning dread, the elements outside, the pain of hitting a wall, or even walking down the stairs after a run or race--juxtaposed with the feeling of elation only runners know as they push themselves beyond what they thought possible.
The irreverence of the films--directed by Megaforce via production company Iconoclast for Wieden+Kennedy Portland--is in pairing visuals showing the mundanity of everyday struggles with music that brings to life a contradictory tension. This film, the first to be released, is titled “Sunshine” and shows the inclement weather and obstacles that runners encounter to the tune of “You Are My Sunshine.”
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