A girl dressed in Nike athletic wear walks into a room with giant speakers. She nods at the speaker and it plays loud techno music as she dances aggressively. At one point it plays so loud that it knocks her over. She gets up and more giant speakers begin to play as she break dances more and more energetically. The music stops and the woman stands up and says to the speakers “Same time tomorrow.” Nikewoman.com appears on the screen as she walks out of the room winded.
CreditsAgency: Wieden+Kennedy, Amsterdam Jose Cabaco and Mark Hunter, creative directors; Sue Anderson, creative director/copywriter; Irene Kugelman, creative director/art director; Jasmine Kimera, producer. Production Company: RAF, Stockholm Johan Renck, director; Dan Landin, DP; Anna Gustavsson, producer. Editorial: Final Cut Final Cut, London. Joe Guest, editor. Visual Effects: THE MILL, London,Frithioff Film to Video, Stockholm Darren O�Kelley, Fi Kilroe, producers; Stephen Venning, 3-D producer; Jordi Bares, Hitesh Patel and Jean-Louis Billad, 3-D artists; Dave Levy, 3-D programming; Phil Crowe and Adam Grint, Flame artists.,Edward Negussie, colorist. Audio: Grand Central, London Raj, mixer.
Apple, Director Aoife McArdle “Capture” Cinematic Slow-Motion Filmmaking On iPhone 16 Pro
Aptly titled “Capture,” this spot from Apple’s in-house creative ensemble shows the high caliber mobile filmmaking of which the iPhone 16 Pro is capable. Directed by Emmy and DGA Award nominee (for Severance) Aoife McArdle via production company SMUGGLER--and lensed by cinematographer Edu Grau--the commercial captures the iPhone’s ability to record in 4K120fps ProRes and then adjust playback speed after capture in the Photos app to create cinematic slow-motion filmmaking. This breathtaking imagery is showcased in a wide range of circumstances--from epic action to intimate moments.
The tagline: “Hollywood in your pocket.”
Read More