Mark Zibert and Kevin Foley directed a 2021 International Olympic Committee multi-spot campaign, “Stronger Together,” illustrating the more human side of some fan-favorite athletes. Amplified by a rousing score and inspiring voiceovers, the films showcase the dynamic athleticism of Olympians in an affecting and soulful way.
In the mix of an anthem spot featuring 20 athletes as well as pieces focused on individual athletes is this film featuring Yusra Mardini, Refugee Olympic Team member.
Zibert and Foley helmed the work via Toronto production company Scouts Honour for Canadian design agency Hulse & Durrell.
Produced with an all-Canadian crew, production on the campaign commenced pre-pandemic and picked back up in 2021, with the global film shoot spanning six cities across four continents–Cape Town (South Africa), Lisbon (Portugal), Los Angeles (USA), Kingston (Jamaica), Melbourne (Australia), and Toronto (Canada). With an average of only 30 minutes with each athlete, pulling off the hero and individual films was a feat of efficiency and flexibility.
Foley is represented internationally by Rakish and in Canada by Scouts Honour.
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Credits
Client International Olympic Committee Agency Hulse & Durrell James Moslander, art director; Adam Tetreault, copywriter; Greg Durrell, Ben Hulse, executive producers; Kelly Parlane, producer. Production Scouts Honour Kevin Foley, Mark Zibert, directors; Simon Dragland, Rita Popielak, exec producers/producers; Eric Kaskens, Mark Zibert, DPs; Tricia Zaremba, creative research. Editorial Married to Giants Graham Chisholm, Raj Ramnauth, editors; Matthieu Belanger, Nick Yumul, assistant editors. Online/VFX The Vanity Sean Cochrane, lead VFX artist; Mike Medeiros, Andrew Farlow, VFX artists; Stephanie Pennington, exec producer; Kayla Baxter, producer. Audio Six Degrees Music & Sound Dan McManus, voice/music director; Alec Harrison, original score; Chris McGuire, additional orchestration; John Iaquinta, re-recording mixer. Color Alter Ego Post Wade Odlum, colorist. Production Service Companies AG Films, Lisbon, Portugal; Moonlighting, Cape Town, South Africa; The Media Mob, Los Angeles; Walters Productions Jamaica, Kingston, Jamaica; FINCH, Australia.
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The launch comes at a pivotal moment for the German film industry: In recent years, Germany has seen global acclaim for Oscar-nominated and award-winning productions like All Quiet on the Western Front and The Teacher’s Lounge. At this year’s Berlinale, the number of national and co-produced films reached an all-time high. Meanwhile, the federal government has committed to nearly doubling its production funding, now reaching €250 million ($291 million U.S.)
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At the heart of the project is Germany’s largest online film industry database, a platform designed to connect production companies with aspiring crew members through on-set shadowing experiences, developed in collaboration with BuzzWoo. Covering more than 60 different behind-the-scenes roles, the online platform provides applicants with hands-on access to an industry that has often been difficult to break into.
The platform provides users with real-time listings for shadowing, internships, and training opportunities. For those unsure where to start, there’s an AI-powered “Skillmatcher” tool, an interactive quiz that suggests suitable film professions based on users’ personal strengths and interests. An additional interactive film experience lets users explore a virtual film set and learn about various roles by clicking on... Read More
