Laurence Fishburne reprises his Matrix role as Morpheus in this Super Bowl spot. He even breaks into operatic voice to herald the new luxury embodied in the Kia K900. Carl Erik Rinsch of MJZ directed, with visual effects from Digital Domain.
Credits
Music/Sound HUM Music & Sound Design, Santa Monica, Calif. Rearrangement of Giacomo Puccini’s “Nessun Dorma” Jeff Koz, president Debbi Landon, exec producer; Scott Glenn, creative director; Greg Chun, arranger; Dan Hart, sound designer. Audio Post Margarita Mix, Santa Monica Nathan Dubin, mixer.VFX/Animation Digital Domain, Venice, Calif. Eric Barba, VFX supervisor/CCO; Rich Flier, president, advertising & games; Scott Gemmell, EP/head of production; Tiffani Manabat, sr. producer; Rachel Mariscal, VFX producer; Alex Michael, VFX coordinator; Paul Lambert, DFX supervisor; Greg Teegarden, CG supervisor; Dan Akers, compositing supervisor; Carlos Morales, Holly Horter, John Bowers, Joe Silva, Nitant Karnik, Kym Olsen, Travis Wade, compositors; Rick Glenn, Nye Warburton, animators; Brian Creasey, Daisuke Nagae, David Liu, Lee Carlton, digital artists; Eric Ebling, Andy King, FX artists; David Wilson, Hilery Johnson, Keith Weilmuenster, Dawn Gates-Wells, Cynthia Trevino, roto/paint artists; Adrian Diamond, TD; Jesse James Chisholm, on-set data/integration lead; Vikki Chan, on-set/data integration; Som Shankar, Edith Clara, data integration; Jeff Heusser, Flame artist. (Toolbox: Nuke, Maya, Houdini, VRay, Heiro, Flame) Agency David&Goliath, El Segundo, Calif. Production MJZ, bicoastal/international Carl Erik Rinsch, Colin Jeffery, directors
The Best Work You May Never See: Jung von Matt Hamburg, Director Diarmid Harrison-Murray Perform “Octowaltz” For BMW
In this BMW spot out of Hamburg agency Jung von Matt, an octopus performs an impressive underwater waltz--powered by a central nervous system. The dance is a metaphor for the unique performance of BMW’s new central control unit: the BMW Heart of Joy.
BMW first unveiled this innovative control computer--which calculates all driving dynamics functions--back in April. During its first major test at Auto Shanghai, the Heart of Joy took center stage as part of the BMW Vision Driving Experience.
Now, BMW showcases the unique performance potential of the Heart of Joy in “Octowaltz,” from production companies Parasol and Untold Studios--with the latter shop’s Diarmid Harrison-Murray serving as director.
The thought experiment: The octopus is a fascinating creature. Its decentralized nervous system allows it to coordinate individual parts of its body independently--much like a conventional car, where acceleration, braking, steering, and other functions are controlled by separate units.
But what if the octopus could channel its power through one central nervous system--the way BMW’s Heart of Joy control unit unites drive, braking, energy regeneration, and partial steering functions?
The result: an unbelievable, perfectly coordinated, masterfully choreographed underwater performance.
The campaign draws a poetic parallel between the fluid movements of the octopus and the driving experience delivered by the Heart of Joy. “Okto the Octopus” waltzes with masterful control, exceptional precision, and effortless agility--while maintaining safety in every situation.
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