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    Kiran Koshy Directs “Guy on a Buffalo Wing” For Zaxby’s, Agency Tombras

    By SHOOTUpdated:No Comments3411 Views

    Kiran Koshy of Slash Dynamic directed this “Guy on a Buffalo Wing” spot for restaurant chain Zaxby’s out of agency Tombras. Our protagonist is the buffalo-riding hero from the viral web series based on the original online film “Buffalo Rider.”

    For this commercial, our rider finds himself back in the forest where it all began but this time mounted on a giant buffalo chicken wing. On this journey he discovers Zaxby’s new Boneless Wings Meal and is inspired to reminisce about his past, along with his fellow forest creatures from the original tale.

    The offbeat comedy spot is set to the tune of a folk song by Jomo & The Possum Posse, the band which narrated the original series. Director Koshy–an alum of SHOOT's 2017 New Directors Showcas– remarked, “This project presented me with a delightful smorgasbord of challenges. We had to figure out a longer linear piece that told a complete story around the product and served as a music video which paid homage to the original Man on A Buffalo viral videos.”

    Michael Schrom of production house Schrom directed food/tabletop for the spot.

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    Credits

    Client Zaxby’s Agency Tombras Silver Cuellar III, Clay Prewitt, Kym Stone, creative directors; Caitlin Smichowski, art director; Louie Spivak, copywriter. Production Company Slash Dynamic Kiran Koshy, director; Tanya Cohen, managing director; Adam Kaiser, Caitlin Cohen, producers; JT Camp, production designer. Food/Tabletop Schrom Michael Schrom, director; Carl Sturges, exec producer; Andrew Greenberg, head of production; Donna Coates, food stylist. Editorial Stephen Vaughn, editor. Postproduction TallyHo! Color Big Finish Music Jomo & The Possum Posse

    Genre:Comedy
    Media Type:Music Video
    ScreenWork Categories:Commercial
    Video Tags:Kiran KoshyMichael SchromSlash DynamicTombras



    The Best Work You May Never See: Diamond, Director James Michael Chiang Ask “Who’s Saving Who?” In Hero Film For Canadian Blood Services

    Tuesday, May 13, 2025

    In a striking departure from traditional blood donation campaigns, the not-for-profit charitable organization Canadian Blood Services has launched a new national brand platform that shifts the spotlight from patients to the people who make donation possible: the donors themselves.

    Developed by Toronto-based independent agency Diamond, “Who’s Saving Who?” reimagines the donation experience by flipping the script to show how it can be deeply personal and rewarding, not only for those whose lives are saved, but also for those who give. At the heart of the campaign is a powerful insight: “What you get when you give” can be just as meaningful as what you receive.

    Canadian Blood Services has set its most ambitious recruitment goal ever: one million new donors by 2030. This campaign represents a strategic evolution for the organization, designed to inspire participation by tapping into a more emotionally resonant narrative that speaks to purpose, identity, and human connection.

    Directed by James Michael Chiang via production company Scouts Honour, this campaign hero film, “I Am Here to Save You,” flips the familiar narrative by giving patients a voice, not in a plea for help but in a heartfelt acknowledgment of those who donate. The campaign captures the emotional intensity of the donor experience and positions donation as a meaningful act of self-discovery and connection.

    The new platform’s creative strategy is rooted in research into long-time donors--individuals who see donation as part of their identity. Some view it as a way to give back to Canada’s national healthcare system, while others view it as a ritual that contributes to their overall well-being. These insights informed a shift in tone and approach.

    The... Read More

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