Crypto exchange FTX debuted this :60 on the Super Bowl from agency dentsuMB. Titled “Don’t Miss Out,” the spot features celeb Larry David, co-creator of Seinfeld and creator of Curb Your Enthusiasm, in his persona at his curmudgeonly nay-saying skeptical best. We see him dismissing one breakthrough after another through history–from the wheel to the Declaration of Independence, and then finally the viability of cryptocurrency. Clearly, he’s going to once again “miss out” on an opportunity.
Jeff Schaffer, David’s longtime creative partner on Seinfeld and Curb Your Enthusiasm (and creator of The League), directed the spot via production house Partizan.
Credits
Client FTX Agency dentsuMB Menno Kluin, chief creative officer; Jason Stefanik, executive creative director; Andrew Hunter, creative director; Daniel Freeda, sr. copywriter; Christian Maine De Biran, sr. art director; Brian Gartside, group design director; Sophia del Plato, sr. graphic designer; Luis Valencia, Emily Thomas, graphic designers; Ed Zazzera, EVP, integrated production; Stacy Kay, Carissa Ranelycke, SVPs, integrated production; Andrea Rastogi, executive producer, integrated; Adrienne Darnell, sr. producer, integrated production; Jerry Krenach, SVP, global music production; Stephen Stallings, sr. music producer; Kaylyn Keane, music licensing producer; Jamie Shuttleworth, chief strategy officer; Ana Conroy, SVP, integrated strategy; Kathryn Saulitis, sr. strategist. Cultural Fluency Committee Kai Deveraux Lawson, SVP, diversity, equity & inclusion; Ross Patton, producer, integrate dproduction; Matias Martty, executive creative director. Production Company Partizan Jeff Schaffer, director; Lisa Tauscher, managing director/exec producer; Mike Lobikis, exec producer/head of sales; Raffi Adlan, producer; Ani Mikirdichian, head of production; Darren Lew, DP; Jeffrey Beecroft, production designer; Christina Mongini, costume designer; Yumi Mizui, Japanese translator. Editorial Mackcut Ian Mackenzie, editor; Cooper McLane, assistant editor; Gina Pagano, exec producer. Audio Heard City Keith Reynaud, mixer; Liana Rosenberg, sr. producer. Color Company 3 Kath Raisch, colorist; Cassidy Conway, producer. VFX Method Bennett Lieber, exec producer; Kristin Engdahl, supervising VFX producer; Olivia Vitagliano, VFX coordinator; Warren Paleos, Rob Walker, creative directors; Jesse Bradstreet, on-set VFX supervisor; Alex Cheparev, sr CG supervisor; Kyle Andal, Gerard Andal, compositing supervisors; Chihcheng Peng, lead Flame artist; Adam Rosenzweig, Orges Kokoshari, modelers; Cecilia Nguyen, 3D animator; Alejandro Echeverry, FX artist; Daniel Bayona, Celeste Caliri, digital matte painter; Claire Yawen Chang, Da Kim, lighters; Jeric Pimentel, compositing lead; Rodrigo DeLaParra, compositor; Andrew Paulus, designer; Michael DeCaprio, VFX artist. (Toolbox: Maya, Houdini, Mari, Nuke, Flame) Music JSM Joel Simon, CEO/CCO/composer; Jeff Fiorello, VP/exec producer; Seamus Kilmartin, composer; Norm Felker, Andrew Manning, sr. producers; Sharon Cha, producer. Graphics DIA
In this “So Munch More” campaign spot titled “Engagement,” a young man asks a girl’s father for her hand in marriage. The glitch is that the aspiring groom is so obsessed with Jack in the Box’s Big Smashed Jack burger that he substitutes the word “munch” for much, declaring for example that he is so “munch” in love with the dad’s daughter.
The father doesn’t believe what he’s hearing--and an explanation from the nearby Jack Box, fast food’s most unruly CEO/spokesperson, doesn’t help matters.
The “So Munch More” campaign is from TBWA\Chiat\Day Los Angeles, with Maggie Carey directing the commercials, including “Engagement,” via production company Caviar.
“We felt we’d landed on something special with the phrase ‘So Munch More’ for a few reasons. It’s a description. It’s a promise. It’s a call to action. It’s inherently competitive, which has always been part of Jack’s DNA. And the brand has equity in the word ‘munch,’ with their Munchie Meal and more. We saw an opportunity to elevate ‘munch’ and have it stand for how eating is different at Jack versus the other guys: always joyful, and full of discovery, never boring,” said Jeff O’Keefe, creative director, TBWA\Chiat\Day LA.
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