Register

    Lauren Greenfield Directs “Daughters of the Evolution” For Goodby Silverstein’s Cannes Panel

    By SHOOTUpdated:No Comments3378 Views

    What does the youngest generation think about women in advertising? Even more intriguing, what do these youngsters whose moms are in the ad industry think about the biz?

    For the recent Goodby Silverstein & Partners panel at the Cannes Lions, titled Daughters of the Evolution, Lauren Greenfield of Chelsea directed this short film in which we hear from: Vivian Gray McHugh, daughter of Margaret Johnson, chief creative officer of Goodby Silverstein & Partners; Sophie Lefebure, daughter of Design Army co-founder and chief creative officer Pum Lefebure; Kia Medlock, daughter of Judy John, CEO of Leo Burnett Canada and chief creative officer of Burnett North America; Ella Emhoff, daughter of Kerstin Emhoff, president, PRETTYBIRD; and Leela Ting, daughter of Chloe Gottlieb, chief creative officer/U.S. for R/GA.

    The session, moderated by Greenfield, and the short film uncover these girls’ ideas about the best and worst parts of their mothers’ jobs; their definitions of leadership, success and fearlessness; and their own aspirations and predictions for what the future holds.

    REGISTRATION REQUIRED to access this page.

    Already registered? LOGIN
    Don't have an account? REGISTER

    Registration is FREE and FAST.

    The limited access duration has come to an end. (Access was allowed until: 2017-06-23)
    Credits

    Agency Goodby Silverstein & Partners. Production Lauren Greenfield, director.

    Genre:Documentary
    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:Kerstin EmhoffLauren Greenfield



    Top Spot of the Week: Majority, Comedians Byer and Walker Make HIV Prevention Sexy In Gilead’s “Up to Date”

    Friday, August 7, 2026

    Creative agency Majority has launched “Up to Date,” a campaign for Gilead Sciences’ Care For The Culture platform starring comedian-actors Nicole Byer and Devon Walker. The campaign aims to make HIV prevention feel more personal, relevant and actionable for Black women by meeting them in authentic moments of dating, intimacy and self-advocacy.

    The work is part of Gilead’s broader Care For The Culture platform that will run across online video, social media, streaming and linear audio, digital display, experiential activations and streaming video. The campaign will appear across platforms including YouTube, Instagram, TikTok, Reddit, Snapchat, Peacock, Tubi, NBCUniversal, iHeartMedia, Complex, BET, Essence and Ebony.

    At the center of the campaign is this film--directed by Howard Grandison via Honor Society--that follows a Black woman as she considers a potential hookup, balancing attraction with the responsibility of protecting her health. Throughout the story, her internal dialogue guides her through questions about HIV, prevention options and self-advocacy. The creative extends through a series of shorter films, social content, audio, digital display and podcast integrations.

    Byer and Walker serve as the woman’s competing inner voices, bringing humor and personality to the conversation as she works through questions around desire, prevention and self-care.

    The campaign addresses a longstanding challenge: Although Black women continue to be disproportionately impacted by HIV, they are often underrepresented in public health messaging. According to Gilead, systemic inequities, barriers to care, HIV stigma and gaps between perceived and actual risk can make prevention feel distant, clinical or intended for someone... Read More

    MySHOOT Profiles


    Add A Comment