Henry-Alex Rubin of SMUGGLER directed this “Holiday Unboxing” spot for Dunkin’ out of Leo Burnett Chicago, scored by music and sound design house Beacon Street Studios.
The commercial is shot from the donuts’ POV, looking up from a box at the happy folks–including Santa himself–seeking to grab a treat for themselves.
An inspired song accompanies the action. Here’s a taste of the lyrics:
“The world’s got you feeling glazed over,
Sprinkle some love all around.
Just climb your way up, outta that hole,
And you’ll be the taste of the town.
Grab the one thing that everyone’s lovin’.
And as it happens, they come by the dozen.
Everybody loves a donut.”
Beacon Street composers were Andrew Feltenstein, John Nau and Danny Dunlap, with Rommel Molina serving as sound designer/mixer.
CreditsClient Dunkin’ Agency Leo Burnett Chicago Britt Nolan, president & chief creative officer; Mikal Pittman, EVP, executive creative director; Justin Leskinki, Evan Thompson, creative directors; Nat Loehr, Miki Turner, associate creative directors; Alisa Wolfson, EVP, design director; Ashley Geisheker, EVP, head of production; Joe Tipre, SVP, executive producer; Christen James, sr. producer; Liz Taylor, president and chief operating officer; Elke Anderle, EVP, strategy; Ryan McKone, SVP, director strategy; Tori Ofenlock, social strategy director. Production SMUGGLER Henry-Alex Rubin, director; Patrick Milling Smith, Brian Carmody, co-founders; Sue Yoen Ann, managing director; Andrew Colon, COO; Drew Santarsiero, exec producer; Alex Hughes, head of production; Arlene McGann, producer. Editorial Cabin Nina Sacharow, editor; Lisa Barnable, head of production. Color & VFX Harbor Kalisha Allen, Oisin O’Driscoll, VFX & finishing. Music, Sound Design & Mix Beacon Street Studios Andrew Feltenstein, John Nau, Danny Dunlap, composers; Leslie DiLullo, exec producer; Rommel Molina, sound designer/engineer; Kate Vadnais, exec producer, mix.
CarMax, The Martin Agency, Director Ulf Johansson Take Us To Car Dealership Run By Beetlejuice
CarMax, the used car retailer known for promoting “the way car buying should be,” understands that sometimes the best way to appreciate doing things the right way is by showcasing the wrong way. In collaboration with the Beetlejuice Beetlejuice team--which is elated given that the movie topped this weekend’s North American box office--CarMax is taking a playful approach to show what car buying shouldn’t be. Showing a family’s nightmarish car-buying experience by turning a character from the movie into possibly the most devious car salesman ever, the campaign, titled “BeetleMax: The Way Car Buying Shouldn’t Be,” humorously illustrates what to avoid when purchasing a car, highlighting CarMax’s commitment to providing a trustworthy and enjoyable car-buying experience for the whole family.
The campaign, concepted by The Martin Agency and directed by Ulf Johansson via Smith and Jones Films--includes this hero spot depicting a car dealership, Beetlemax, run by Beetlejuice himself.
“Beetlejuice is among Warner Bros. most beloved franchises and continues to be sought out by audiences of all ages. Theatrical partnerships with brands like CarMax and their BeetleMax campaign are exciting because they allow us to extend the cinematic world for moviegoers and offer an enhanced entertainment experience. We are thrilled to be partnering with CarMax in such an innovative and immersive way for Beetlejuice, Beetlejuice,” said Dana Nussbaum, EVP of worldwide marketing for Warner Bros. Pictures.
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