Allstate Foundation’s Purple Purse 2017 campaign launches with a powerful new social experiment-based short film, Lost Purse, that provides the public with a look into the life of a domestic violence victim through a purse she’s left behind in a Lyft. “Lost Purse” was directed by Andrew Lane, the hidden camera expert, via Rival School Pictures.
The film, created by Leo Burnett Chicago and MSLGROUP Chicago, shows how real people respond when directly confronted with domestic violence and financial abuse. The participants’ reactions illustrate how we, as a society, think, talk and ultimately act when faced with this issue. By depicting real efforts to help a victim in need, viewers are encouraged to ask themselves, “What would I do in this situation?”
The Purple Purse initiative is partnered with tennis champion, entrepreneur and philanthropist Serena Williams.
CreditsClient The Allstate Foundation Agency MSLGROUP Chicago/Leo Burnett Britt Nolan, chief creative officer; Mikal Pittman, Jon Wyville, Dave Loew, EVPs, executive creative directors; Donna Foster, Kristen Schwanz, associate creative directors; Veronica Puc, head of production; Denis Giroux, group executive producer; Leah Karabenick, sr. producer; Alec Stern, music producer. Production Rival School Pictures Andrew Lane, director; James Blom, exec producer; Megan Donnelly, DP; Chris Lettley, producer. Editorial Whitehouse Post Matthew Wood, editor; Steve Kroodsma, assistant editor; Lauren Connolly, post producer. VFX & Color Filmworkers Jeff Altman, colorist; Jeff Charatz, VFX; Derek Goldsmith, post producer. Audio Another Country Tim Konn, exec producer; John Binder, sound engineer. Music Nylon Studios Lydia Davies, composer.
We Are Pi Rolls Out Trailer For Nike-Backed Feature On Athletes With Olympic and Paralympic Dreams
Amsterdam-based creative agency We Are Pi debuted the trailer for Crois Pas Qu’on Dort (Don’t Think We’re Sleeping in English), an inspiring feature-length story of three young French athletes in the lead-up to the Paris 2024 Olympics and Paralympics. The 90-minute French language film, which was developed and produced by We Are Pi with the support of Nike, will premiere in mid January 2025 followed by a release in theaters at the end of January. It follows three protagonists from Paris and its suburbs: Charles-Antoine, a runner with an intellectual disability who won Gold at the Tokyo Paralympics and is competing in this year’s Paralympics; and Leyna and Maysane, French twin sisters and heirs to their Laotian-Algerian family’s very own taekwondo dynasty who are coached by their father and dream of competing in taekwondo at Paris 2024. The athletes were followed by a film crew over the course of five years, recording how their stories, their lives and their sporting achievements unfold over time. The film combines the rawness and intimacy of their everyday lives with the audacity of their sporting dreams, with their stories culminating at the Paris 2024 Olympic and Paralympics. Crois Pas Qu’on Dort was created with the aim of inviting a new generation of athletes in France into sport by inspiring them with the stories of our protagonists and the transformative power that sport had on their lives. The production began over seven years ago in 2017 with nearly two years of extensive casting sessions that involved viewing around 500 profiles of athletes. Two directors, Nick Walters and Lou Marillier, English and French, respectively, subsequently followed the selected young protagonists closely as they pursued their... Read More