Cornelius the cockerel (rooster), Kellogg’s beloved Corn Flakes mascot since 1958, has been reimagined in a new integrated marketing campaign, “See You in the Morning,” developed in partnership with Leo Burnett London for the U.K. and throughout Europe. The new 3D Cornelius will appear across more of Kellogg’s cereals–and is featured in this spot, making its way through town with a bit of swagger.
Brimming with personality, 3D Cornelius has been concepted and developed with cutting-edge animation by Framestore, the multi–Academy Award-winning studio behind major global hits like Paddington and Harry Potter.
Directed by Matthijs van Heijningen Jr. via production house MJZ, the commercial opens with Cornelius strutting confidently through the city streets, catching the attention of passersby. The vibrant scene is set to iconic hip hop soundtrack–Jurassic 5’s “Jayou”–marking the first time the track has ever been used in an ad.
As Cornelius moves through the city, realistic morning routines unfold, from a family enjoying breakfast together to a jogger on a morning run. Cornelius blends seamlessly into these moments, catching the attention of children and adults with his commanding figure. The ad builds to a grand crescendo as he leaps onto a rooftop, crowing his iconic call to underscore the campaign’s message: “See You in the Morning,” celebrating the individuality of mornings with Kellogg’s as a constant presence.
Mark Elwood, chief creative officer, Leo Burnett UK, said, “‘See You in the Morning’ is our new platform for an iconic brand. We wanted to celebrate Kellogg’s legacy by bringing back Cornelius, the mascot, with all his original swagger, while giving him a fresh energy to connect with a new generation. Mornings feel different for everyone, but starting your day with a bowl of the original classic is always a great choice.”
