Squarespace, the design-driven platform helping entrepreneurs build brands and businesses online, has released its latest brand campaign–consisting of three spots that build off last year’s “Change Your World” series.
The campaign turns up the dial to showcase more unconventional business ideas coming to life with the help of Squarespace–including this spot in which an adrenaline junkie turns her house into a skydiving school.
Directed by filmmaker Walid Labri of production company Love Song, the short films–all from Squarespace’s in-house creative–capture the feeling that comes with starting something new and the central role a website plays in making it real.
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Credits
Client/In-House Creative Squarespace David Lee, Mathieu Zarbatany, Ben Hodgin, creative directors; Pepe Hernandez, copywriter; Alex Thompson, art director; Albert Chang, brand design manager; Ryan Dutch, Wan Kang, sr. brand designers; Loli Vaccaro Biernat, brand designer; Christina Lu, sr. motion designer; Erica Kung, sr. director, creative production & operations; Marisa Wasser, executive producer; Nate Skinner, sr. director, global brand; Olivia Cohen, brand & creative strategy manager. Production Company Love Song Walid Labri, director; Kelly Bayett, managing partner; Deannie O’neil, exec producer; Paige Kauffman, head of production; Stine Moisen, line producer; Monika Lenczewska, DP; Gabriel Guzman, production manager; Julija Fricsone Gavriss, production designer. Warsaw Service Company 24/7 x Radiokative. Editorial Papercut Edit, NY Biff Butler, editor; Audrey Weiner, assistant editor; Brandee Probasco, managing partner/EP; Chandler Raub, sr. producer; Siggy Chognacki, production coordinator. Postproduction Time Based Arts, London Stephen Grasso, Ian Baird, VFX leads; Danny Peoples, Frankie Foster, Jasmine Cooper, Liam Doyle, Lucy Lawrence, Manolo Perez, Matt Shires, Olivia O’Neil, Ross Ferguson, Sarah Breakwell, Simon Melin, Viola Bascombe, 2D; Ashley West, Bethan Williams; Elia Gottlicher, Ihor Obukhovskyi, Jake Thompson, Joe Ibbett, Nick Smalley, Oliver Lemery, Teodora Retegan, 3D; Billy Stockwell, DMP; Pete Smith, VFX Recce; Chris Aliano, VFX producer. Telecine Royal Muster, NY Mikey Pehanich, colorist; Alexandra Lubrano, executive color producer; Alex Ponce, associate color producer; Patrick Badescu, Amonnie Nicolas, Zack Wilpon, color assists. Music Q Department. Audio Post Heard City NY Sound Design Midnight Snack Gloria Pitagorsky, managing partner; Mike Vitacco, lead sound designer & mixer; T Terresa Tate, Virginia Wright, Zoltan Monori, additional sound design; Liana Rosenberg, exec producer; B. Munoz, Nick Duvarney, sr. producers; Dylan Steson, producer; Chloe Discala, Oddy Litlabo, Zoltan Monori, Virginia Wright, assistant mixers.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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