Timeline, the longevity brand behind supplement Mitopure®, has launched its first major brand awareness campaign across the United States.
Directed by Ja’Lisa Arnold via creative studio Love Song, this spot titled “It’s About Time” is a call to rethink aging–not as an inevitable decline but as a powerful chapter in the human journey.
Client Timeline Production Company/Agency Love Song Ja’Lisa Arnold, director; Daniel Wolfe, executive producer/creative director; Kelly Bayett, managing partner; Deannie O’Neil, executive producer; Paige Kauffman, head of production; Becks Parra, producer; Keith Giesbrecht, 1st AD; Ante Cheng, DP; Jay Pooley, production designer; Priya Howlader, wardrobe stylist; Pippa Leavy, key hair/makeup. Production Service Company Merchant Ian Webb, Farah Khaled, Hayley Taylor, exec producers; Dan Montgomery, line producer. Casting Nimzo Casting, Esprit Casting. Editorial Exile Rex Lowry, editor; Jonathan Rogers, Erin Roundy, assistant editors; Lucia Villalta, sr. producer; Taylor Rousseau, head of production; Adam Parker, associate EP; Jennifer Locke, exec producer. VFX Stray Dan Williams, VFX supervisor/creative director; Misha Stanford-Harris, exec producer; Stephen Miller, 2D lead; Ellie Georgiou, Max Castang, producers. Color Trafik Daniel de Vue, colorist; Geoff Linville, color producer; Phillip Dystant Jr., color assist. Sound Design & Mix Barking Owl Henry Gilchrist, sound mixer; Ashley Benton, exec producer; Jenna Pangilinan, producer; Andrea Bovard, associate producer; Carol Dunn, managing director; William Ryan Fritch, composer.
Cadbury Dairy Milk has unveiled “Homesick,” a spot from London agency VCCP directed by Steve Rogers via Biscuit Filmworks x Revolver in collaboration with VCCP’s global content creation studio Girl&Bear.
The film marks the latest chapter in Cadbury’s long-running and IPA Effectiveness Grand Prix-winning brand platform “There’s a Glass & a Half in Everyone.”
“Homesick” tells the story of two sisters separated by 6,000 miles. Set against the neon glow of Kuala Lumpur, the film opens with the older sister calling home. After the call ends, she reaches for an envelope--an eagerly awaited piece of home--and discovers a Cadbury Dairy Milk chocolate bar lovingly wrapped inside. There’s just one twist: her younger sister has already eaten a generous portion of it. A tiny alien sticker holds together what remains of the bar, an unmistakable signature of sibling mischief. It’s a small, human moment--tender, funny and instantly relatable--capturing the way even imperfect gestures can mean everything when you’re far from home.
The campaign was created by VCCP creatives Emma Jackson and Aly Lane and aims to reinforce Cadbury’s role as a fabric-of-the-nation brand--one that understands and reflects the emotional connections people share every day. As loneliness rises and feelings of belonging decline, Cadbury believes these small acts of generosity have never been more meaningful or more relevant.
The film will run across TV, VOD and YouTube.
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