A denim thief underestimates the attachment between a man and his Levis. Played to the song “Very Superstious” by Stevie Wonder. A man has hung his Levis jeans on the balcony of his apartment. A thief lurking in the alley grabs the jeans and puts them on. Unfortunately for the thief, whatever movement the owner makes, who is hanging out in his underwear making lascivious movements towards his partner, the jeans and thereby the thief also makes. The thief is compelled to dance around a parking garage, thrust his hips at a confused passerby on the train, and gyrate up to an old lady in a bus stop. Finally, he gives up and returns the jeans thereby becoming master of his own movements again.
Credits
Agency: Bartle Bogle Hegarty, New York. Kevin Roddy, executive creative director; Thomas Hayo, group creative director; Paul Copeland and Tony Miller, art directors/copywriters; John Hobbs, art director; Peter Rosch, copywriter; Bruce Wellington, head of broadcast; Jill Andresevic, producer. Production Company: Kleinman Productions, London. Daniel Kleinman, director; Ben Davis, DP; Johnnie Frankel, executive producer. Shot on location in Buenos Aires, Argentina. Editorial: Cut + Run, London Steve Gandolfi, editor; Angela Hart, producer. Postproduction: The Mill New York Fergus McCall, colorist; Dirk Greene, Flame artist. Sound Design: Final Cut Roland Alley, sound designer. Audio: Sound Lounge Rob Sayer and Philip Loeb, mixers. Stock Footage: Third Millennium Stock Footage
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The Best Work You May Never See: Sam Coleman Directs “Original Feeds Original” For KFC Africa Out of Ogilvy Johannesburg
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More
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