A lad runs about and explores a Macy’s department store–sampling cologne, flipping frying pans in search of the perfect gift–before finally making his way to mom who is at the head of the line, saving a place for her son to see Santa Claus.
But rather than tell Santa what he wants for Xmas, the youngster offers St. Nick a pair of slippers for “after work.” Turns out the selfless little boy was on a mission to give Santa something to enjoy.
This anthemic film–directed by Aaron Ruell of Sanctuary for BBDO New York–celebrates the holidays and special moments in which Macy’s plays a part.
The feel-good “Secret Santa/Hey Santa” commercial was shot at the Macy’s Newport Center store in Jersey City, NJ, and featured the “real” Santa from the Macy’s Thanksgiving Day Parade. The song used is the 1953 recording of “Hey Santa Claus” by The Moonglows, famously featured in the beloved holiday film, Christmas Vacation.
CreditsClient Macy’s Agency BBDO New York David Lubars, chief creative officer, BBDO Worldwide, and chairman, BBDO North America Matt MacDonald, chief creative officer, NY; Nicole Granese, chief strategy officer; Kristin Clark, Matthew Low, SVPs, creative directors; Becky Burkhard, VP, group executive producer; Esther Lee, jr. producer; Melissa Chester, executive music producer; Katie Theobalds, music production coordinator. Production Sanctuary Aaron Ruell, director; Karen O’Brien, producer; Kristen Bedard-Johnson, exec producer; Jeff Kim, DP. Editorial Cosmo Edit Marlo Caine, editor; Olivia Sack, Moss Levenson, assistant editors; Amanda Slamin, post producer; Maura Woodward, exec producer. Audio Sonic Union, Rob DiFondi, mixer, sound designer; Justin Cortale, exec producer. Color Company 3 Tim Masick, colorist; Ryan Moncrief, producer.
The Best Work You May Never See: C3P, No Fixed Address Show Us There Are No “Safe Spaces” In Canada When Kids Are Online
Creative agency No Fixed Address has partnered with the Canadian Centre for Child Protection (C3P) to raise awareness about the alarming increase in online child sexual exploitation in Canada. The “Safe Spaces” campaign alerts parents to the fact that nowhere is currently safe for a Canadian child--not their school, not their playground, not even their own bedroom--as soon as they’re online.
This “Safe Spaces” public service film--directed by Amélie Hardy via production company Carton Rouge--features the mothers of six victims of online sexual exploitation, telling their kid’s stories from the same places they assumed their child would be safe. These courageous moms have not only suffered the nightmare of what happened to their children, they’ve suffered under the assumption by many Canadians that it is somehow their fault for not keeping their children safe. This is the preconception the “Safe Spaces” campaign seeks to change. This can happen to anyone. Predators are everywhere online. And they’re targeting everyone. The campaign is urging Canadians to support the federal government’s Online Harms Bill, which would require social media companies to provide meaningful protection to children online.
“These courageous moms chose to share their heartbreaking stories to help Canadians understand why we desperately need legislation to protect our children from dangerous spaces online, just like we do offline,” said Lianna McDonald, executive director of C3P. “This is why we need safety regulations for the platforms kids use every day, as proposed in the Online Harms Bill.”
Alexis Bronstorph, chief creative officer at No Fixed Address, said, “We were blown away by the courage of these moms for sharing their stories.... Read More