This commercial opens with a craftsman carefully carving from clay and painting figurines of three basketball players, Kevin Garnett, Tracy McGrady, and Tim Duncan. After completing three such characters the craftsman goes to the floor, opens a door and reaches through it. A dome shaped arena is shown as seen from the street. The hand of the man reaching through the floor appears above the dome, removes the top of the dome (with a lot of falling debris and a very surprised janitor) and places the figurines on the basketball court within the dome. As the statues’ feet touch the floor they come alive, staring around and at their new bodies with curious wonder. As the three players face each other, silent and confused, a basketball is dropped and bounces between them. The commercial concludes with the captions “Impossible is nothing” and the Adidas logo.
Agency: TBWA/Chiat/Day, Inc Chuck McBride, executive creative director; Geoff Edwards, associate creative director/art director; Scott Duchon and John Patroulis, associate creative directors/copywriters; Jennifer Golub, executive producer; Andrea Bustabade, assistant producer. Production Company: Omaha Pictures, Santa Monica. Rupert Sanders, director; Jess Hall, DP; Eric Stern, executive producer; Chris Nelson, producer. Shot on stage at Culver City Studios, Culver City, Calf., and on location in Los Angeles and Pittsburgh. Editorial: Whitehouse Post Productions, Santa Monica Neil Smith, editor. Postproduction: The Syndicate Beau Leon, colorist. Visual Effects: Method,Stan Winston Studio Cedric Nicolas, lead visual effects supervisor/visual effects shoot supervisor; Paul Hahn, producer/visual effects shoot supervisor; Neysa Horsburgh, executive producer; Katrina Salicrup, visual effects artist; James LeBloch, 3-D artist; Laurent Ledru, 3-D creative supervisor.,Models created by St
Top Spot of the Week: Common Bond Connects “Strangers” In Poignant Film From King Faisal Hospital, Publicis Middle East
This short film--for King Faisal Specialist Hospital & Research from Publicis Middle East and Dejavu Dubai, written and directed by Tahaab Rais (of Publicis and Dejavu)--tells the stories of seemingly disconnected strangers around the world, living their lives, but remaining connected by something unexpected.
A young man hiking to the peak of a mountain in the snow.
A little girl honing her rugby skills.
A single mother enjoying time in the kitchen messing about with her two kids.
A pianist performing at a café once again
A dad telling a bedtime story to his kid.
A young graduate capturing a key milestone moment in life with his parents.
An old man enjoying his time feeding birds in a park.
A mother, whose eyesight is in question, winds up seeing her toddler for the first time ever.
What connects all these slices of life? (Spoiler alert: you may want to view the film before going on reading this description).
The moments of life--mundane, joyous, revelatory--are made possible by organ donation.
And in each scene witnessing these moments is the organ donor, proving that: “We live on through what we give.”
Dearly departed organ donors live with us through their generosity and live-saving (heart) or live-enhancing (eyes) gifts.
“Strangers” encompasses the truth that there are strangers who impact our lives in ways that make us feel alive, but also, in ways that make them feel alive to all of us and their loved ones.
Adding to the significance of this film’s message is that it’s from Saudi Arabia where organ donation is misperceived to be prohibited by religion. However, religions in the region and elsewhere encourage saving lives--and organ donation is a... Read More