This commercial opens with a craftsman carefully carving from clay and painting figurines of three basketball players, Kevin Garnett, Tracy McGrady, and Tim Duncan. After completing three such characters the craftsman goes to the floor, opens a door and reaches through it. A dome shaped arena is shown as seen from the street. The hand of the man reaching through the floor appears above the dome, removes the top of the dome (with a lot of falling debris and a very surprised janitor) and places the figurines on the basketball court within the dome. As the statues’ feet touch the floor they come alive, staring around and at their new bodies with curious wonder. As the three players face each other, silent and confused, a basketball is dropped and bounces between them. The commercial concludes with the captions “Impossible is nothing” and the Adidas logo.
CreditsAgency: TBWA/Chiat/Day, Inc Chuck McBride, executive creative director; Geoff Edwards, associate creative director/art director; Scott Duchon and John Patroulis, associate creative directors/copywriters; Jennifer Golub, executive producer; Andrea Bustabade, assistant producer. Production Company: Omaha Pictures, Santa Monica. Rupert Sanders, director; Jess Hall, DP; Eric Stern, executive producer; Chris Nelson, producer. Shot on stage at Culver City Studios, Culver City, Calf., and on location in Los Angeles and Pittsburgh. Editorial: Whitehouse Post Productions, Santa Monica Neil Smith, editor. Postproduction: The Syndicate Beau Leon, colorist. Visual Effects: Method,Stan Winston Studio Cedric Nicolas, lead visual effects supervisor/visual effects shoot supervisor; Paul Hahn, producer/visual effects shoot supervisor; Neysa Horsburgh, executive producer; Katrina Salicrup, visual effects artist; James LeBloch, 3-D artist; Laurent Ledru, 3-D creative supervisor.,Models created by St
Director Gary Freedman, adam&eveDDB Bring The Power Of Lloyds’ Banking App To A Daddy-and-Daughter Day
U.K. retail and commercial financial services provider Lloyds has launched its biggest-ever multi-channel campaign celebrating its refreshed and rebranded mobile banking app. The fully integrated campaign, created in partnership with creative agency adam&eveDDB, global brand consultancy Wolff Olins and media agency Zenith, brings together more than 500 different assets across the app, campaign executions, activations and digital strategy spanning AV, audio, outdoor, social, digital, influencer and gaming channels.
Part of the campaign is this “Daddy Daughter” :60 in which a father and daughter enjoy a day together--with papa using his credit card via the Lloyds app to pay for most everything his little girl desires, from an ice cream cone to a boat ride, costume apparel, a helium balloon, a movie and popcorn. It all adds up and that appears a bit concerning to dad as they enter a toy store together. It all changes, though, when he’s about to purchase a large stuffed animal and suddenly the charge card on his app is declined. The awkward moment melts away when the girl says that’s all right, dad, and she skips out of the store.
His smartphone then reveals a smart feature on his Lloyds app--being able to freeze and unfreeze your card in an instant. He unfreezes his credit card once they’ve left the store.
Directed by Gary Freedman via production company MJZ, the charmingly humorous spot reflects the gist of the overall “The Power to do it all” campaign that’s designed to show how Lloyds’ revitalized mobile banking app puts the power of finance in people’s hands--for everyday banking and beyond.
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