In partnership with Saatchi & Saatchi NY, Walmart kicked off its back-to-school TV ad campaign with ads featuring some of America’s favorite superheroes–and their kid alter egos.
The campaign, including this anthem “Heroes” spot replete with Batman, Superman and Wonder Woman, was directed by feature filmmaker Marc Forster (Monster’s Ball, Finding Neverland, Stranger than Fiction, The Kite Runner) via production house Tool of North America.
Client Walmart Agency Saatchi & Saatchi New York Javier Campopiano, chief creative officer; Mike Pierantozzi, executive creative director; Adam Kline, associate creative director/copywriter; Justin Roth, associate creative director/art director; Wanda Pogue, chief strategy officer; Annie Kleinbaum, strategist; Dean Shoukas, executive producer. Production Tool of North America Marc Forster, director; Adam Richards, DP; Oliver Fuselier, Dustin Callif, managing partners; Brad Johns, exec producer; Lee Trask, producer. Editorial Cosmo Street Tom Scherma, editor; Maura Woodard, exec producer; Anne Lai, producer. Postproduction/VFX Method Studios Jeff Wolfe, director of production; Angela Lupo, exec producer; Tsiliana Jolson, sr. producer; Myung Gong, VFX creative director/supervisor; Steve Morris, lead Flame artist. Music Licensing Creative License
Once again, this holiday season, BBDO New York and the American Red Cross have launched a campaign underscoring the urgent needs of families disrupted by disasters--something that occurs every eight minutes across the country, over 7,000 times during the
holidays alone.
Running on TV and online through December, the campaign include this PSA titled “Packing,” directed by Anthony Frattolillo via One Free Play. The spot begins with a family that appears to be preparing for a trip. But the mood shifts dramatically when it is revealed the reason they are really packing is an imminent wildfire, and that they are evacuating to a Red Cross shelter. The spot ends with a call to action: “They’re relying on us. We’re relying on you. Please donate.”
BBDO associate creative director Nicole Dombey shared, “I experienced an evacuation as a child, and I’ll never forget the quiet confusion of that moment. As a team, we wanted to capture that mix of innocence and uncertainty families feel in those moments.”
Director Frattolillo stated, “I’ve packed that same car three times, sat in that same traffic jam, worrying about my safety and the safety of my family, thinking we might not see home again. So when we made this film, I wanted people to feel what that moment is really like, the fear, the uncertainty, and the hope that someone will be there when you need them most.”
