Director Marc Forster–whose feature filmography includes Monster’s Ball, Finding Neverland, Stranger than Fiction and The Kite Runner–has teamed with agency Venables Bell & Partners to herald the arrival of the 2018 Audi S5 Sportback.
For the spot, Forster pays tribute to the greatest racehorse of all time–Secretariat. Forster uses the Triple Crown winner–a horse synonymous with exceptional performance and high intelligence–as a metaphor for the new Audi vehicle.
“Perspective is very powerful. The way we see something is how we define its meaning and value. What I found most inspiring about the parallel between Audi and Secretariat is how this metaphor, this perspective, translates history into art and shifts how we think of something, so that we feel something,” said Forster who directed the commercial, titled “Secretariat,” via production house Tool of North America.
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Credits
Client Audi Agency Venables Bell & Partners Paul Venables, founder, chairman; Will McGinness, partner/executive creative director; Justin Moore, creative director; Avery Oldfield, art director; Adam Wolinsky, copywriter; Craig Allen, director of integrated production; Emily Tarran, associate producer. Production Tool of North America Marc Forster, director; Oliver Fuselier, managing partner; Brad Johns, executive producer; Ian Flavey, head of production; Lee Trask, producer; Matthias Koenigswieser, DP. Editorial Lumberyard Naomi Goodman, editor; Raquel Bedard, director of Lumberyard; Jenna Van Deventer, post producer. Music Human Gareth Williams, composer/creative director; Jonathan Sanford, exec producer. Sound Design/Audio Post 740 Sound Chris Pinkston, sound designer/mixer; Scott Pinkston, assistant mixer; Scott Ganary, exec producer; Jeff Martin, producer. VFX Framestore Chris Eckardt, VFX shoot supervisor; Michael Ralla, VFX & comp supervisor; Alex Villabon, Kingsley Rothwell, 2D artists; Sarah Marikar, Ryland Bowen-Johnson, Flame; Todd Herman, CG lead; Katie Schiffer, Anthony Thomas, CG artists; James Razzall, exec producer; Morgan MacCuish, VFX producer; Jamie Runkle, VFX coordinator; Jake Keller, Heiro editor. Color Company 3 Sofie Borup, colorist; Alexandra Lubrano, producer.
Disney invites audiences into a heartwarming original story with A Disney Holiday Short: Best Christmas Ever, directed by Academy Award® winner Taika Waititi via production company Hungry Man. Premiering on Disney+ and online, and featuring the voice of John Goodman as Doodle, the short serves as the creative centerpiece of Disney’s new “Make Someone’s Holiday Magic” campaign.
At the center of the story is a little girl and her doodle who comes to life on Christmas Day after Santa mistakes the drawing for a holiday wish. The short follows the charming story of the friendship between the girl and the animated product of her imagination during this magical season in a uniquely Disney way. The film ends with a call to action for viewers, “Make Someone’s Holiday Magic,” which serves as the tagline for Disney’s holiday campaign this year. Renowned Walt Disney Animation Studios animator Eric Goldberg, the creator of beloved Disney characters such as Genie from Aladdin (1992), acted as an advisor on the animation of the short in collaboration with Untold Studios, Hungry Man and creative agency adam&eveDDB.
This short follows last year’s Emmy®-nominated, A Disney Holiday Short: The Boy & The Octopus, also directed by Waititi, whose numerous Disney credits include Marvel Studios’ Thor: Ragnarok (2017) and Thor: Love and Thunder (2022), and Searchlight Pictures’ Jojo Rabbit (2019), for which he won an Oscar® for Best Adapted Screenplay.
“What makes this story uniquely Disney is the fact that it’s set in the world of a kid. It’s a kid and her new best friend, navigating the complex world together, and doing it just with the power of friendship and imagination,”... Read More
