More than 200,000 visitors are expected in Cleveland, Ohio, to get a look-see at today’s (4/8) total solar eclipse.
Local businesses have come up with exclusive events, special offers and limited-edition merchandise to capitalize on this celestial rarity. But one Cleveland-based advertising agency couldn’t help but observe the irony that people were flocking to its fair city to witness four minutes of darkness.
That observation led Marcus Thomas to create “Greetings from Sunny Cleveland,” a humorous spin on the classic tourism video that reminds viewers that there’s a lot to see–when you can actually see. The video features some of Cleveland’s top attractions, neighborhoods, and even potential celebrities, all shrouded in darkness.
“At Marcus Thomas, we believe in making work play,” said Jamie Venorsky, president and chief creative officer of Marcus Thomas. “With all the excitement around Cleveland being in the path of totality, we wanted to have a little fun ourselves while sharing our hometown pride. We know the area has a lot to offer beyond its four minutes of fame on April 8th.”
Beyond having some fun with its own tourism video, Marcus Thomas is giving its employees the afternoon off to witness astronomical history and enjoy the many celebrations around the city.
Agency Marcus Thomas, Cleveland, Ohio Jamie Venorsky, partner, chief creative officer; Stephanie Burris, executive creative director; Brian Gillen, art director/creative director; Kevin Delsanter, copywriter/creative director; Hunter Carr, art director; Lyla Evans, editor; Jena Lesar, producer.
The Best Work You May Never See: Ad Council, U.S. Dept. of Veterans Affairs, GSD&M, Director Andre Muir Show Us “The Bravest Thing”
As Suicide Prevention Month begins, the U.S. Department of Veterans Affairs (VA) and the Ad Council teamed with agency GSD&M to roll out PSAs for their national campaign: “Don’t Wait. Reach Out.” The initiative, which started in 2021, urges Veterans who are facing challenges to visit VA.gov/REACH, a comprehensive website that helps them access the many resources available.
The PSAs, including this one titled “The Bravest Thing,” were directed by Andre Muir of production house SMUGGLER. “The Bravest Thing” acknowledges that it can be hard for Veterans to reach out if they’re struggling--but in the eyes of their loved ones, seeking help is an act of bravery. By featuring Veterans alongside their friends and family, the film encourages Veterans to open up if they’re struggling and reminds everyone that they can play a role in supporting Veterans in their lives.
“When a Veteran is ready to reach out, VA is ready to provide services and support. One of the bravest things Veterans can do is ask for help,” said Dr. Matthew Miller, executive director, VA Office of Suicide Prevention. “These new messages are powerful and compassionate additions to the ‘Don’t Wait. Reach Out.’ campaign that features the voices of loved ones, underscoring the vital role that family and friends play in supporting Veterans. We all play a role in suicide prevention and this call to action engages community and connections, which are crucial in preventing Veteran suicide. Through this campaign, we can spread hope that Veterans, and all of us, can overcome crises and difficult life challenges.”
6,392 Veterans lost their lives to suicide in 2021, according to the latest data from the 2023 National Veteran Suicide Prevention Annual Report.... Read More