Every year, thousands of people fleeing war, persecution, and poverty at home attempt the treacherous journey across the Mediterranean. Mark & Spencer of Curfew, Brooklyn, worked with Doctors Without Borders on this spot, “Across the Sea,” to call attention to the ongoing refugee crisis and to tell the story of the dual lives that Doctors Without Borders medical teams lead.
Q Department handled music and sound design for “Across the Sea,” with Matt Giordano of Plush serving as audio post mixer.
Client Doctors Without Borders Production Curfew, Brooklyn, NY Mark & Spencer, directors; Matt Batchelor, DP; Shelley Cheung, producer; Racey North, production designer; Garbriella Moses, wardrobe stylist; Joe Cecchini, location manager. Editorial Uppercut Paul La Calandra, editor. Color Company 3 Sophie Borup, colorist Music/Sound Design Q Department, New York Audio Post Plush NY Matt Giordano, mixer. VFX Lucas Sachs, visual effects. Casting The Pull Stephanie Porto, casting director. Stunts Chris Barnes, Riley Barnes, James Daly.
The Most Interesting Man in the World has rediscovered his most interesting self--and as a result, the beloved Dos Equis spokesman and his tongue-in-cheek sense of humor have returned as LePub NY rolls out a campaign which includes this hero spot set to debut on the College Football Championship Game on Monday, January 19. Actually the Most Interesting Man is back due to popular demand. The star of the “Stay Thirsty” campaign which became a cultural phenomenon rode off into the sunset in 2016. Now, 10 years later he’s back--as explained by Alison Payne, chief marketing officer, Heineken USA. “We knew the public thirst was massive: Our research found that 83% of people exposed to the original campaign wanted to see it return, and the old ads drove an incredible 97th percentile brand recall in recent testing,” said Payne. “While this campaign has been off the air for nearly a decade, the love for The Most Interesting Man in the World never faded. That’s why we’re relaunching the ‘Stay Thirsty’ campaign to drive excitement among fans and inspire a new generation to be bold, be curious, and stay thirsty for new adventures because an interesting life is full of stories, ones that you will want to tell your friends about over a beer--preferably Dos Equis of course.” Ivan Zacharias of production house SMUGGLER directed the spot, which opens up opportunities across varied marketing fronts, some of which were explored in a teaser campaign in which our protagonist is the Least Most Interesting Man before his memory is jogged--by a bottle of Dos Equis-- as to who he really is. Among the teaser premises is one in which our hero is mired in the mundane, picking plain yogurt as his favorite. Jim Curtis, chief creative officer at LePub New York, said,... Read More
