David Shafei of World War Seven directed this spot from The Martin Agency in which The Caveman returns to GEICO. However, the famed prehistoric spokesman is in for a surprise when he watches the commercial on TV, seated on a couch with his wife, Tina. Turns out the star of the spot and the subject of a promised GEICO documentary is none other than the GEICO Gecko. Seems the lizard has supplanted The Caveman.
This spot–”The Caveman Watches A GEICO Commercial”–is part of the first GEICO campaign that has deployed two of the company's mascots. Doing so illustrates the brand’s prolific storytelling capabilities and taps into its character equity to reiterate how easy it is to GEICO..so easy even a you-know-who can do it.
Credits
Client GEICO Agency The Martin Agency Danny Robinson, chief creative officer; Ashley Marshall, executive creative director; Neel Williams, group creative director; Ryan Raab, creative director Graham Unterberger, creative director/copywriter; Dustin Dodd, creative director/art director; Heather Collier, executive producer; Maggie Weishaar, Liza Miller, sr. content producers; Zavi Harman, jr. producer. Production World War Seven David Shafei, director; Josh Ferrazzano, managing partner; Sloane Skala, exec producer; Michael Mitchell, line producer; Britnee Mitchell, production supervisor; Jason Lombardo, 1st assistant director; Polly Morgan, DP; Melisa Myers, production designer; Janet Haase, key costumer; Elizabeth Rizo, key make-up artist; Tony Gardner, Thom Floutz, special effect make-up; Charlie Slemaker, audio mixer; Justin Besemer, location manager. Editorial Cabin Editing Company Nick Divers, editor; Chris Kelley, cutting assistant; Grace Hammerstein, sr. producer.
The Best Work You May Never See: United Sense of America, Directing Duo rubberband. Hunt Down Assault Weapons In “The Fawn”
This PSA titled “The Fawn” is from United Sense of America, a bipartisan coalition whose mission is to turn common sense and common ground into public policy. “The Fawn” was concepted and created by production company SMUGGLER in partnership with New York-based agency American Haiku and Austin-based agency Preacher. Written by American Haiku ECD Thom Glover and directed by the SMUGGLER duo rubberband., the film was designed as a common sense rallying cry aimed at the hunting community, questioning the need for assault weapons--in hunting and beyond that in our society generally. In light of the recent tragic high school shooting in Georgia, this message takes on a poignant urgency and underscores the need to craft progressive reform policy. The film, painful and seemingly unavoidable, forces the viewer to imagine someone else’s finger on the trigger and something else as its target. A voiceover initially seems to be talking about a fawn who is in plain view. But instead the VO turns out to be referring to the weapon which will claim the animal’s life. While the scene itself is graphic, the messaging is matter of fact. United Sense of America contends there simply is no defensible reason or excuse for assault weapons being necessary for sports hunting--and certainly not in mainstream society which includes our children’s schools. Glover said, “Every line in the film came from online discussions and conversations. Hunters are no different from the rest of us; the way people buy assault weapons is the same as the way they buy a refrigerator. We have to find a way to challenge this situation that doesn’t paint all gun owners as monsters, because they’re not.” [video width="1920" height="1080"... Read More