The Martin Agency devised a campaign for Moen’s Reflex Faucet which automatically retracts back into place after use. Besides its mainstream TV campaign which compares the Reflex to things people wish would put themselves away (laundry, dishes, tools), The Martin Agency is also deploying some online videos featuring how the Reflex technology has inspired some local makers to imagine and create real-life inventions that put themselves back to where they originally were.
In this video in the Moen Inventor Series, Mike Kelley, strategic planner/maker, talked about how his young daughter is always throwing her sippy cup on the floor. He wondered, “Wouldn’t it be great if my daughter’s sippy cup could put itself away?” So he worked with some technologists and designers to create a highchair with a system similar to Moen’s Reflex system. Every time his daughter throws her cup, it puts it back where it belongs.
CreditsClient Moen Agency The Martin Agency, Richmond, Va. Joe Alexander, chief creative officer; Anne Marie Hite, VP/creative director; Amy Elkin, VP/associate creative director; Mike Kelley, VP/planning director; Christina Cairo, executive broadcast producer; Liza Miller, associate producer; Maggie Shifflet, jr. producer; Lassiter Stone, project manager. Production Mondial Ash Bruce, producer; Johnny St. Ours, Jarrod Russell, DPs; Nick Wurz, editor; Will Renton, colorist. Music Jonathan Fuller Audio Post Rainmaker Jeff McManus, engineer/mixer. On-camera Talent Mike Kelley
The Best Work You May Never See: C3P, No Fixed Address Show Us There Are No “Safe Spaces” In Canada When Kids Are Online
Creative agency No Fixed Address has partnered with the Canadian Centre for Child Protection (C3P) to raise awareness about the alarming increase in online child sexual exploitation in Canada. The “Safe Spaces” campaign alerts parents to the fact that nowhere is currently safe for a Canadian child--not their school, not their playground, not even their own bedroom--as soon as they’re online.
This “Safe Spaces” public service film--directed by Amélie Hardy via production company Carton Rouge--features the mothers of six victims of online sexual exploitation, telling their kid’s stories from the same places they assumed their child would be safe. These courageous moms have not only suffered the nightmare of what happened to their children, they’ve suffered under the assumption by many Canadians that it is somehow their fault for not keeping their children safe. This is the preconception the “Safe Spaces” campaign seeks to change. This can happen to anyone. Predators are everywhere online. And they’re targeting everyone. The campaign is urging Canadians to support the federal government’s Online Harms Bill, which would require social media companies to provide meaningful protection to children online.
“These courageous moms chose to share their heartbreaking stories to help Canadians understand why we desperately need legislation to protect our children from dangerous spaces online, just like we do offline,” said Lianna McDonald, executive director of C3P. “This is why we need safety regulations for the platforms kids use every day, as proposed in the Online Harms Bill.”
Alexis Bronstorph, chief creative officer at No Fixed Address, said, “We were blown away by the courage of these moms for sharing their stories.... Read More