As part of its sponsorship of the U.S. Open, Chase has launched a powerful and inspiring commercial featuring Serena Williams, which champions her making the most of her next chapter as a mother and legendary athlete. While many have called this her comeback, Williams wants the world to know that motherhood is something that she and mothers all over draw strength and motivation from.
Directed by Martin De Thurah of Epoch for Droga5 NY, the film explores the duality of Williams–a woman who is simultaneously a nurturing mother and a ferocious athletic opponent. In the film, we see her going from nursery to practice court – reciting the lyrics of the LL Cool J classic “Mama Said Knock You Out.” It’s both motivation for herself and a message of empowerment for mothers of all backgrounds and stages.
Credits
Client Chase Bank Agency Droga5 NY David Droga, creative chairman; Neil Heymann, chief creative officer; Lauren Costa, group creative director; Jake Shaw, Ash Tavassoli, creative directors; Nedal Ahmed, sr. copywriter; Julia Melograna, sr. art director; Jason Severs, chief design officer; Anna Fine, design director; Andrew Diemer, Kelsey Lynch, designer; Sally-Ann Dale, chief creation officer. Production Epoch Martin de Thurah, director; Monika Lenczewska, DP; Melissa Culligan, exec producer; Leah Allina, line producer. Editorial Exile NY Shane Reid, editor; Sasha Hirschfeld, exec producer; Evyn Bruce, head of production; Cutler Gray, assistant editor; Lauren Pullano, Dale Nicholls, producers. Postproduction Method Randie Swanberg, Flame lead/CD; Sofie Borup, colorist; Angela Lupo, Adrienne Mitchell, exec producers; Tsiliana Jolson, sr. supervising producer; Camera Edwards, VFX coordinator; Suzanne Dyer, Chris Hunt, Ed Lopez, Glen Bennett, Flame artists; David Piombino, 2D comp supervisor; Scott Minter, 2D/Nuke compositor. Music LL Cool J, Song: “Mama Said Knock You Out” Sound Q Department, NY re-orchestration & remastering; sound design. Audio Post Digital Arts NY Josh Heilbronner, mixer. Graphics Production Second Child Lisa Bishai, quality control manager; Virginia Vargas, graphics studio manager; Nereida Valles, graphics studio coordinator; Joseph Barrile, production artist.
Director Jody Hill of production company Caviar teamed with Wieden+Kennedy, Portland, Ore., on “The Trial of Luka Dončić,” a playful spot for Nike’s Jordan Brand introducing the highly anticipated Jordan Luka 4 sneakers at a point when Dončić’s brand is rising following his blockbuster trade to the Los Angeles Lakers. Set in a lively courtroom scene, the film humorously places Dončić on trial for his “bad behavior,” only to have the proceedings hilariously derailed by the star’s irresistible Jordan sneakers.
Featuring spirited chants, unexpected alliances, and a final wink from Dončić himself, the spot immediately started going viral upon its release.
“In The Trial of Luka Dončić, our director Jody Hill has been able to capture the electric energy surrounding Dončić’s impact both on and off the court--excitement that is a perfect fit for Jordan Brand,” said Caviar EP/managing director Michael Sagol. “Jody brings his signature comedic talent to delight audiences with a final wink moment that makes the humor in this spot so infectious.”
The film is now live on Jordan Brand’s YouTube channel and across Caviar’s platforms.
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