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    Martin Rodahl Directs Special Olympics’ “Different Like Me”

    By SHOOTUpdated:No Comments4259 Views

    Martin Rodahl, who made one of his initial career marks when selected for SHOOT’s 2012 New Directors Showcase, directed, produced and edited this Special Olympics Illinois’ PSA titled “Different Like Me.” The spot features real athletes practicing various sports as their voices recite a poem that speaks to their respective journeys as Special Olympians. All aspects of the production, from concept to editorial, were handled by 71 Degrees North.

    Rodahl said of the piece, “As far as unique challenges, working with real athletes with a variety of intellectual disabilities was both challenging and rewarding. Ultimately no one can tell their own story like the athletes themselves.

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    Credits

    Client Special Olympics Illinois Production Company/Creative 71 Degrees North Martin Rodahl, director/editor/producer; Neha Datt Schultz, executive producer; Jason Chiu, DP; Christina Honan Swan, copywriter. Audio Design & Mix Noise Floor Cory Coken Music Audiocastle Color Nolo Digital Film

    Genre:Documentary
    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Video Tags:71 Degrees NorthMartin Rodahl



    TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate

    Thursday, August 27, 2026

    Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.

    The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.

    Michael Downing directed via The Sweetshop x Chirp Films.

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