On Monday, June 17, Mastercard continued its support of World Pride with a street sign installation at the intersection of Gay and Christopher Streets called “Acceptance Street.” The street sign continues Mastercard’s #AcceptanceMatters initiative and is a symbol of support for the growing LGBTQIA+ community, 50 years after Stonewall.
The official street sign now expands from Christopher and Gay to now read Christopher and Gay, Lesbian, Bisexual, Transsexual, Queer, Intersex, Asexual, Non-Binary, Pansexual, Two Spirit, + Street. Mastercard worked with the city’s Human Rights Commission to sanction the signs which were then crafted by the same company that builds street signs for New York City. The effort signifies Mastercard’s ongoing commitment to inclusion, diversity and acceptance.
Cheryl Guerin, EVP marketing & communications, Mastercard North America stated, “At Mastercard, inclusion and acceptance are what we believe in as a company and promote within our company’s culture. We fully stand by this belief. As we commemorate the 50th anniversary of Stonewall, we want to remind everyone that inclusion and acceptance matter. We have made progress but there is still work to do to ensure that everyone has a way to express their true selves. A day with 100% acceptance would truly be priceless.”
This video chronicles the “Acceptance Street” sign installation, the agency behind the newly named thoroughfare being McCann XBC.
