The commercial begins as the camera pans through a excitedly cheering crowd. One member of the crowd is particularly moved by the cheering, so he strips down to his underwear and runs through the stands onto the field waving his arms in the air. He runs across the field, through the players in the middle of a point, and drops to his knees. The camera zooms in on him to reveal “Forgive me Andrea” painted on his naked chest in red and blue paint while he opens his arms and yells “I love you.” The scene switches to the living room of a stunned woman watching the game with her friends who look at her speechlessly. Andrea gets up from the couch and leaves the room grabbing her jacket on the way. The commercial concludes with the narrator commenting that “love might make you crazy, but finding it shouldn’t” as the camera pans to the television in the living room where the referees are dragging the struggling man off the field and “match.com” appears on the screen.
Agency: Hanft Raboy and Partners Doug Raboy, managing partner/creative director; Sean LaBounty, creative director/art director; Nathan Manske, copywriter; Angelo Ferrugia, producer. Production Company: Independent Media, Santa Monica Peter Chelsom, director; Bob Richardson, DP; Susanne Preissler, executive producer; Lindsey Skutch, producer. Shot on location in Pasadena, Calif. Editorial: Final Cut Carlos Arias, editor; Terressa Tate, assistant editor; Rana Martin, producer; Stephanie Apt, managing director/executive producer. Postproduction: The Mill New York Fergus McCall, colorist. Matt Reilly, visual effects artist/online editor; Colleen Garvey, producer; Luis Ribeiro, executive producer; Connie Griffin, managing director. Visual Effects: Method,Brand New School ,Rob Feng, art director; Rachel Kaminek, producer; Jonathan Notaro, creative director; Kevin Batten, executive producer. Music: Human Composers/sound designers Gareth Williams, Andy Bloch, Morgan Visconti, Lind
Apple, TBWA\Media Arts Lab, Director Francois Rousselet Find The Creative, Rhythmic Jazz Flow
Part of Apple’s “Great Ideas Start Here” creative platform, this film--directed by Francois Rousselet via production company Division Global for agency TBWA\Media Arts Lab--celebrates the creative process behind doing your best work with the help of the MacBook Pro featuring the all-new M5 Pro and M5 Max, bringing game-changing performance and AI capabilities to the world’s best pro laptop. With an original jazz score by Grammy-winning composer Antonio Sánchez, the film--titled “The Best Performance Yet”--uses music to explore the rhythms of work and the joys of finding your flow. In the film, the familiar clicks and taps of work are replaced with musical notes. As each professional jams on their new MacBook Pro, their “instrument” is added to the orchestra. M5 Pro and M5 Max deliver up to 4x AI performance compared to the previous generation, and up to 8x AI performance compared to M1 models. The film culminates with a powerful musical crescendo--commending its best performance yet. Read More