The commercial begins as the camera pans through a excitedly cheering crowd. One member of the crowd is particularly moved by the cheering, so he strips down to his underwear and runs through the stands onto the field waving his arms in the air. He runs across the field, through the players in the middle of a point, and drops to his knees. The camera zooms in on him to reveal “Forgive me Andrea” painted on his naked chest in red and blue paint while he opens his arms and yells “I love you.” The scene switches to the living room of a stunned woman watching the game with her friends who look at her speechlessly. Andrea gets up from the couch and leaves the room grabbing her jacket on the way. The commercial concludes with the narrator commenting that “love might make you crazy, but finding it shouldn’t” as the camera pans to the television in the living room where the referees are dragging the struggling man off the field and “match.com” appears on the screen.
Agency: Hanft Raboy and Partners Doug Raboy, managing partner/creative director; Sean LaBounty, creative director/art director; Nathan Manske, copywriter; Angelo Ferrugia, producer. Production Company: Independent Media, Santa Monica Peter Chelsom, director; Bob Richardson, DP; Susanne Preissler, executive producer; Lindsey Skutch, producer. Shot on location in Pasadena, Calif. Editorial: Final Cut Carlos Arias, editor; Terressa Tate, assistant editor; Rana Martin, producer; Stephanie Apt, managing director/executive producer. Postproduction: The Mill New York Fergus McCall, colorist. Matt Reilly, visual effects artist/online editor; Colleen Garvey, producer; Luis Ribeiro, executive producer; Connie Griffin, managing director. Visual Effects: Method,Brand New School ,Rob Feng, art director; Rachel Kaminek, producer; Jonathan Notaro, creative director; Kevin Batten, executive producer. Music: Human Composers/sound designers Gareth Williams, Andy Bloch, Morgan Visconti, Lind
Top Spot of the Week: DHSC, MullenLowe UK, Director Tom Tagholm Capture The Fulfillment Of Being An Adult Social Care Provider
Tom Tagholm of Various Films directed this moving piece for the U.K.โs Department of Health and Social Care (DHSC) out of creative agency MullenLowe UK. Focused on adult social care, the public service film delves into the world of care providers and how they connect with those they help. We feel how gratifying it is to assist people in daily tasks, the value it brings to their lives--and to the lives of those who provide this special care. Itโs a special career for people who might not have previously considered the role. Itโs about a fulfilling job that fulfills lives. Thereโs a shared, reciprocal energy that emerges from working together in this way. Capturing this dynamic and doing justice to this human story grew out of the creatives and filmmaker spending an extended amount of time in this world--long before any scheduled lensing. At this juncture, there were no cameras, just getting to know those involved--sharing tea and chatting, driven by a curiosity about life. And this facilitated down the line the capturing of real human stories--trying not to get in the way of the natural rhythms of these special relationships as they unfolded. The mission was to recognize and capture all this--and in some cases uncover the significant moments and feelings inside of an apparently normal day. At the same time, the role of adult special care providers isnโt sugarcoated. There are challenges on both sides of the relationship. Yet there is a magic to the seemingly mundane, practical beats in a life--getting from point A to point B, answering emails, shopping, the daily tasks where the connection felt the most vivid and inspiring. One such task was seeing a man in a kitchen, cutting an onion for the first time, experiencing the joy of cooking. The... Read More