Wieden+Kennedy New York created “Fantasy Draft,” the latest spot in the Duracell “Trust is Power” campaign.
Directed by Matt Aselton of Arts & Sciences, the :30 highlights the epic consequences of not having the #1 trusted battery brand in your wireless mouse during your Fantasy Football draft. Who wants to auto-draft a kicker in the 7th round? No offense, Justin Tucker.
Client Duracell Agency Wieden+Kennedy New York Karl Lieberman, executive creative director; Eric Helin, Stuart Jennings, creative directors; Howard Finkelstein, copywriter; Grant Mason, art director; Nick Setounski, head of integrated production; Alison Hill, executive producer; Alexey Novikov, producer; Dan Hill, director of brand strategy; Rachel Yoes, brand strategist. Production Arts & Sciences Matt Aselton, director; Mal Ward, managing director; Marc Marrie, exec producer; Christa Skotland, head of production; Zoe Odlum, producer. Production Services Suneeva Ian Webb, producer. Editorial Arcade Edit Dave Anderson, editor; Samuel Barden, cutting assistant; Sila Soyer, exec producer; Fanny Cruz, producer. VFX Framestore Sarah Hiddlestone, exec producer; Lily Tilton, PJ Stegall; Matt Pascuzzi, VFX shoot supervisor; Liz Yang, 2D lead Flame artist; Raul Ortego, 2D flame artist; Jose Arauz, Zavier Mojica, 2D artists; Aaron Batista, coordinator. Telecine Company 3 Tom Poole, colorist; Alexandra Lubrano, producer. Audio Post Sonic Union Steve Rosen, mixer; Pat Sullivan, producer.
Burger King France and KFC France late last month launched a landmark collaboration, a world-exclusive, with the joint creation of an all-new burger available only in France: the BFF burger (Best Friends Forever). There are a flame-grilled meat version available exclusively at Burger King and a crispy chicken version exclusively at KFC.
The two brands decided to set aside their rivalry to jointly launch the “BFF burger” in all their restaurants across France (555 for BK, 379 for KFC), available through December 16. This original and exclusive burger features a shared recipe but one major difference: it comes with flame-grilled meat exclusively at Burger King France and crispy chicken exclusively at KFC France.
Directed by Rick Darge via production company HENRY, this TV spot features War’s classic track “Why Can’t We Be Friends?” as employees from Burger King and KFC are seen singing arm in arm, united in harmony.
The campaign was imagined and orchestrated by Buzzman, in collaboration with Havas Paris for social media, and media placement handled by Wavemaker and Havas Media.
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