Wieden+Kennedy New York created “Fantasy Draft,” the latest spot in the Duracell “Trust is Power” campaign.
Directed by Matt Aselton of Arts & Sciences, the :30 highlights the epic consequences of not having the #1 trusted battery brand in your wireless mouse during your Fantasy Football draft. Who wants to auto-draft a kicker in the 7th round? No offense, Justin Tucker.
Client Duracell Agency Wieden+Kennedy New York Karl Lieberman, executive creative director; Eric Helin, Stuart Jennings, creative directors; Howard Finkelstein, copywriter; Grant Mason, art director; Nick Setounski, head of integrated production; Alison Hill, executive producer; Alexey Novikov, producer; Dan Hill, director of brand strategy; Rachel Yoes, brand strategist. Production Arts & Sciences Matt Aselton, director; Mal Ward, managing director; Marc Marrie, exec producer; Christa Skotland, head of production; Zoe Odlum, producer. Production Services Suneeva Ian Webb, producer. Editorial Arcade Edit Dave Anderson, editor; Samuel Barden, cutting assistant; Sila Soyer, exec producer; Fanny Cruz, producer. VFX Framestore Sarah Hiddlestone, exec producer; Lily Tilton, PJ Stegall; Matt Pascuzzi, VFX shoot supervisor; Liz Yang, 2D lead Flame artist; Raul Ortego, 2D flame artist; Jose Arauz, Zavier Mojica, 2D artists; Aaron Batista, coordinator. Telecine Company 3 Tom Poole, colorist; Alexandra Lubrano, producer. Audio Post Sonic Union Steve Rosen, mixer; Pat Sullivan, producer.
Samsung has released a three-minute film that builds on the Galaxy brand’s philosophy of “Life opens up with Galaxy.” Created through collaboration with Academy Award-winning (The King's Speech) director Tom Hooper, the film from creative agency Cheil Korea is designed to celebrate the power of human connection and imagination that unlocks limitless potential. It premiered at the opening of the Galaxy Unpacked event held in San Francisco last month.
The film portrays two young friends, Mia and Paige, who are inseparable. When Mia finds out Paige is moving away, she is eager to find a solution that will help them stay friends forever. Guided by her imagination, Mia takes an empty Galaxy box and transforms it into a one-of-a-kind creation that helps her and Paige stay connected in unimaginable ways.
Through play and make-believe, we see how Mia’s creation can connect her with her best friend even when they are apart. At the end of the film, the unique creation turns an ordinary cardboard box into a real spaceship, helping the two friends reunite and continue their adventures together.
The larger-than-life yet intimate storytelling that turns the moment of loss into moments full of hope and joy reminds us that infinite possibilities are fueled by human imagination and creativity, not technology alone. Samsung Galaxy is positioned as a life companion that opens up endless possibilities for all and inspires us to dream bigger.
Authenticity was key to the creative development process. The storyline, scenes, and many of the inventive functions and designs seen in the film were inspired by the imagination of the future generation. In casting sessions, the director asked the talented actors to bring their own imaginative box and... Read More
