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    Home » Matthew McConaughey Co-Creates COVID-19 PSA With GSD&M’s Roy Spence

    Matthew McConaughey Co-Creates COVID-19 PSA With GSD&M’s Roy Spence

    By SHOOTWednesday, April 8, 2020Updated:Tuesday, May 14, 2024No Comments7045 Views
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    Matthew McConaughey teamed up with Roy Spence, co-founder and chairman of GSD&M, again on a new COVID-19 PSA, this one titled “War With A Virus. 

    McConaughey narrates the spot which he and Spence co-created, co-wrote and co-directed. The PSA promotes isolation and safety amid the coronavirus pandemic. The campaign urges people to stay home, and explains that doing so will continue to help prevent hospitals from being overwhelmed, and gives scientists time to find what’s needed to create a vaccine. The PSA will be running across broadcast nationally and on social.

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    Credits

    Creative/Production/Editorial Roy Spence, Matthew McConaughey, creative directors/writers/directors; Spencer Gilliam, producer/editor. Color Joe Malina, colorist Audio TBD Post Dusty Albertz, sound mixer. Music Track: “Under The Ocean” by Hidden State. Music Marmoset David Swensen, composer.

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Video Tags:coronavirusMatthew McConaugheyRoy Spence



    Top Spot of the Week: BBDO, Director Anthony Frattolillo Get “Packing” For The American Red Cross

    Thursday, November 6, 2025

    Once again, this holiday season, BBDO New York and the American Red Cross have launched a campaign underscoring the urgent needs of families disrupted by disasters--something that occurs every eight minutes across the country, over 7,000 times during the
    holidays alone.

    Running on TV and online through December, the campaign include this PSA titled “Packing,” directed by Anthony Frattolillo via One Free Play. The spot begins with a family that appears to be preparing for a trip. But the mood shifts dramatically when it is revealed the reason they are really packing is an imminent wildfire, and that they are evacuating to a Red Cross shelter. The spot ends with a call to action: “They’re relying on us. We’re relying on you. Please donate.”

    BBDO associate creative director Nicole Dombey shared, “I experienced an evacuation as a child, and I’ll never forget the quiet confusion of that moment. As a team, we wanted to capture that mix of innocence and uncertainty families feel in those moments.”
    Director Frattolillo stated, “I’ve packed that same car three times, sat in that same traffic jam, worrying about my safety and the safety of my family, thinking we might not see home again. So when we made this film, I wanted people to feel what that moment is really like, the fear, the uncertainty, and the hope that someone will be there when you need them most.”

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    Previous ArticleDirector Bryan Buckley, Saatchi London, Beacon Street, 750mph Come To The Rescue For Direct Line Insurance
    Next Article The Best Work You May Never See: Saatchi London Creates Emergency Appeal Campaign For Marie Curie Charity Caring For The Terminally Ill
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