Seventh Generation in partnership with agency 72andSunny New York has debuted “Trees and B’s,” a :60 musical spot with Maya Rudolph that brings to life the absurdity of cutting down trees, solely for use as toilet paper. Rudolph and her new friend, Mike the Tree, urge consumers to purchase brands like Seventh Generation that use recycled materials in their products.
Rudolph showcases her singing and musical chops in this anthem piece that premiered on NBC late night TV and will also run on social media.
Matt Piedmont of PRETTYBIRD directed "Trees and B's."
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Credits
Client Seventh Generation Agency 72andSunny New York Production PRETTYBIRD Matt Piedmont, director. Editorial MackCut Erik Laroi, editor; Alyce Muhhamad, Danielle Minch, assistant editors. VFX The Mill New York Music Beacon Street Studios, Venice, Calif. Sound Design Sound Lounge, New York
Daniel Warwick directed and teamed with producer Jakob Rühle to conceive of and develop this short film titled Ritornerai (Italian for “you will return”).
“Three days before an actual commercial shoot, my producer [Rühle] and I realized that we had a camera, a location, an actor, a pair of Lederhosen and a few beers to brainstorm,” Warwick said. “Suddenly my producer yelled ‘Objectophelia’ and the idea was born.”
Known for his big and bonkers, epic visual storytelling, Warwick’s Ritornerai--albeit more meditative than some of his other work--does not disappoint. It is a wholly original and offbeat story with an exquisite scenic backdrop that leaves plenty of room for interpretation.
Filmed in the Italian Dolomites, Ritornerai features a man in Lederhosen who appears from behind a bush and enters a Grand Hotel where he begins to touch the beautiful haptics and textures of the whole place. Seemingly overtaken by objectophelia, we observe him enjoying the sensory experience deeply and emotionally. He enters the big ballroom and sits by the piano where he utters the film’s only line, “Ritornerai.” He approaches a giant painting of a landscape and eventually we discover that he is actually in the painting.
“Ritornerai has inspired many different interpretations,” said Warwick. “People let their minds wander a bit. Love it or hate it, I really like that it doesn’t want anything from you. For that reason, maybe it’s a little more artful because people can take away whatever they want.”
The production company on Ritornerai was Zauberberg Productions. Director Warwick is handled by production house O Positive for commercial representation in North... Read More
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