Seventh Generation in partnership with agency 72andSunny New York has debuted “Trees and B’s,” a :60 musical spot with Maya Rudolph that brings to life the absurdity of cutting down trees, solely for use as toilet paper. Rudolph and her new friend, Mike the Tree, urge consumers to purchase brands like Seventh Generation that use recycled materials in their products.
Rudolph showcases her singing and musical chops in this anthem piece that premiered on NBC late night TV and will also run on social media.
Matt Piedmont of PRETTYBIRD directed "Trees and B's."
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Credits
Client Seventh Generation Agency 72andSunny New York Production PRETTYBIRD Matt Piedmont, director. Editorial MackCut Erik Laroi, editor; Alyce Muhhamad, Danielle Minch, assistant editors. VFX The Mill New York Music Beacon Street Studios, Venice, Calif. Sound Design Sound Lounge, New York
This short film narrated by Jon Stewart is the centerpiece of a campaign that tells “the story of the school for autism that changed the world,” using a fresh, irreverent tone that departs from traditional nonprofit communication and highlights The New England Center for Children’s (NECC) large-scale impact in autism education, clinical research, and staff development. The film debuted at NECC’s 50th Anniversary Gala last month and will extend across online video, social, and event channels. Distribution will include Meta and other channels to reach audiences in the U.S. and globally.
Colossus is the creative agency behind the campaign and the short which marks a pivotal time for NECC which celebrates its 50th year in operation and looks to enhance its impact and awareness worldwide. “One Powerful Place” steps through 50 years of work in treatment innovation, teacher training, legislative advocacy, vocational programming, and family-support services.
Colossus’ executive creative director Greg Almeida said, “The idea of One Powerful Place is based on a core truth. When you walk into NECC, you see the scale and commitment of every part of the organization. From the teachers to the nurses, cafeteria workers, administrators, everyone. The power of what they are doing is obvious and inspiring. To be able to tell this story and share it with the world is a privilege. And to have someone like Jon Stewart, who we all really respect and admire, lend his voice to this work is a testament to the school and its incredible mission.”
Stebs Schinnerer directed the “One Powerful Place” short via Stebs.co.
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