The idea of going on a boat vacation with your father, his new girlfriend and her son can sound intimidating to most of us. However, stepfamilies can actually also turn out to be special and positive, as this new spot for Swedish telecom Tele2 shows.
With emotion and relatable moments, the film follows a couple and their children from previous marriages as they try to find common ground on a sailing trip. After a more than rocky start, they are eventually brought together by time and the wonders of modern technology, making literal use of Tele2’s tagline Unlimited Together.
The spot was created by M&C Saatchi in Stockholm, directed by Martin Werner and produced by Copenhagen-based Bacon.
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Credits
Client Tele2 Agency M&C Saatchi Stockholm Linda Elers, creative director/copywriter; Alexander Elers, creative director/art director; Robin Wiman, art director; Anton Haag, Daniel Kopman, final art. Always Frank Mattias Colden, agency producer. Production Company Bacon, Copenhagen Martin Werner, director; Samuel Cantor, exec producer; Kasper Tuxen, DP; Nicholas Perry, production manager. Production Services Juice Films Carmen Amos, exec producer; Karen Kloppers, producer; Kelleigh Wessels, production manager; Mel Jullies, production coordinator; Courtney Savage, jr. production coordinator; Tony Tex, 1st AD; Bernard Akogu, Nyasha Chirambaguwa, Frank Davids, production assistants; Jurgen Painczyk, DIT; Dean Engle, drone pilot; Mary Minty, art director; Faye MacNally, props master; Carol Harding-Goodman, props. Postproduction Peter Brandt, editor. Color Bacon X Hannibal Lang, colorist. VFX Bacon X Sound Design Ballad Adrian Aurelius, sound designer. Music “The Letter” by Brady Daniell-Smith. Sony Music Publishing Viktor Waldas, music supervision.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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