London agency ELVIS has released this cinematic short film for Greenpeace, designed to inspire over-50s to leave a gift in their will--not out of duty, but in defiance. The work is part of the “We Won’t Rest in Peace” legacy campaign, positioning a gift after death to Greenpeace as a final act of protest.

Directed by The Nott Brothers via production company Irresistible, the short borrows its language from cult comedy and protest cinema. Using dark humor, in-camera effects and expert puppetry, the film brings a skull, worms and an urn to life as unlikely protagonists--a cheeky, rebellious rallying cry for post-death activism.

But it’s not all laughs. Woven throughout are the impassioned voices of real supporters, crying out from beneath the earth, a reminder that this rebellion is deeply personal and powered by people whose convictions refuse to stay buried. The campaign rolls out across cinema, social, digital and press. Across every touchpoint, supporters are portrayed not as passive donors, but as empowered activists whose beliefs now outlive them.

The campaign also challenges how advertising traditionally speaks to older audiences. Research shows 62% of over-50s feel campaigns underestimate their appetite for activism--a blind spot Greenpeace and ELVIS were keen to meet head on.

The work sits under ELVIS’s new Serious Entertainment proposition, which champions the power of entertainment to drive meaningful action for brands and causes alike.

Camilla Yates, managing partner, strategy, ELVIS, said, “To change the world, you’ve got to throw a better party than the people destroying it. Greenpeace has always understood that protest needs energy and personality. Our job was to turn legacy giving into something people... Read More