Directed by Francois Rousselet through Riff Raff Films, and shot on location and in Snoop Dogg’s compound in LA, this TV spot from McCann London sees Snoop Dogg deciding he’s had enough of hearing everyone’s favorite love-to-hate jingle, “Did Somebody Say Just Eat” for Just Eat, a global marketplace for online food delivery.
The jingle is instantly “Snoopified” into a super-slick hip hop beat as the artist, and his entourage, rap about his favorite food ordering moments from Just Eat.
Susan O’Brien, chief marketing officer at Just Eat, commented, “Snoop’s remix allows us to connect with a younger consumer demographic, while also providing a bit of fun for our existing customers and fans of the original track. We love that he’s taken something synonymous with the Just Eat brand and made it personal to him. At a time when we could all do with a little joy in our lives, we hope the refresh will get people bopping in their living rooms and rapping along with Snoop.”
While McCann London served as creative agency, BYTE London led social media activation, and Craft produced the global campaign which will launch in seven markets and run from May, for a year in every territory, across TV, OOH, DOOH, social and radio.
The TV spot has broken in the U.K. and Ireland. Australia, France and Denmark plan to launch in June followed by Spain and Italy in September.
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Credits
Client Just Eat Susan O’Brien, chief marketing officer Agency McCann London Laurence Thomson, Rob Doubal, chief creative officers; Theo Izzard-Brown, chief strategy officer; Rob Webster, Alexei Berwitz, creative directors; James Crosby, William Cottam, sr. creatives; Lisa Carrana, head of design; Mark Fraser, Vicky Kowchoski, sr. designers. Production Craft London Sergio Lopez, chief production officer; Sophie Chapman-Andrews, head of integrated production; Amos Usiskin, executive producer; Gabrielle Flanagan, sr. producer; Jacob Gardner, producer; Chris Graves, music supervisor; Giselle Hall, audio mixer; Douglas Flockhart, editor; Kasia Nalewajka, animation/VFX. Marketing Technology Agency BYTE London Louis Persent, creative director; George Wheeler, lead creative planner; Oded Shein, sr. lead art director & designer. Production Riff Raff Films Francois Rousselet, director; Matthew Fone, Natalie Arnett, exec producers; Cathy Hood, producer; Jay Wintringer, producer, USA; Ben Oswald, production supervisor; Joey Mendez, assistant production supervisor; Francois Caillaud, assistant director; Xiaolong “X” Liu, DP; Jeffrey Higinbotham, production designer; Mike Martella, art director; Laura DeRosa, art coordinator; Sebastian Ize, prop master; Talia Coles, costume designer (Snoop); Liz Botes, costume designer (talent); Fatima Robinson, choreographer. Casting Sonnenberg Casting Hero Casting Talent Republic Editorial Final Cut Amanda Jones, editor. Postproduction/VFX MPC Alex Lovejoy, VFX lead; Ryan Hancocks, post producer; Jean-Clement Soret, colorist. Music String & Tins Adam Smyth, sound designer/composer; Eimear Gorey, production manager. Media Agency UM Simon Taylor, Danica Luhrs, Molly Deaville, Tom Cornish
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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