Register

    McCann NY, Director Conor Byrne Multiply Laughs For New York Lottery

    By SHOOTUpdated:No Comments6591 Views

    Playing the X Series of Scratch-Offs from the New York Lottery gives people a chance to multiply their winnings. So, to announce the return of this popular game McCann New York highlighted the unique multiplier functionality by playing off humorously misguided ways one might dream up to multiply things.

    At the center of the campaign is this :30 TV spot from which brings the classic home inventor to present day, creating a timely character who has had a little too much time on his hands recently. Playing the X Series is the better way to multiply, but his above average mechanical prowess make him less inclined to take the easy route. For him, it’s all about his homemade sci-fi contraption—The Multiplier.

    While the suburban garage has launched world-changing companies and ideas, The Multiplier is not one of those. Despite his wife’s best efforts to sway him towards the playing the X Series instead, he accidentally multiplies Purrfessor Bunsen, the family cat.

    Conor Byrne of production house m ss ng p eces directed “The Multiplier,” with Ingenuity serving as the VFX studio.

    REGISTRATION REQUIRED to access this page.

    Already registered? LOGIN
    Don't have an account? REGISTER

    Registration is FREE and FAST.

    The limited access duration has come to an end. (Access was allowed until: 2021-01-13)
    Credits

    Client New York Lottery Agency McCann New York Tom Murphy, Sean Bryan, co-chief creative officers; Mat Bisher, executive creative director; Jason Ashlock, Dominick Baccollo, SVPs, group creative directors; Marco Munoz, executive creative director; Tim Min, sr. art director; David Cappolino, Randy Cantu, sr. copywriters; Laura Frank, SVP group strategy director; Emily Brown, VP strategy director; Nathy Aviram, chief production officer; Cindi Blondell, executive producer; Eric Johnson, SVP executive music producer; Dan Gross, music producer. Production m ss ng p eces Conor Byrne, director; Brian Latt, managing partner; Tyler Byrne, line producer; Garrett Hardy, DP. Editorial Cosmo Street Aaron Langley, editor; Anne Lai, head of production. VFX Ingenuity Postproduction Switch Color Company 3 Tim Masick, sr. colorist. Audio Post Sonic Union Steve Rosen, engineer.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Conor Byrnem ss ng p ecesMcCann New York



    TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate

    Thursday, August 27, 2026

    Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.

    The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.

    Michael Downing directed via The Sweetshop x Chirp Films.

    Read More

    MySHOOT Profiles


    Add A Comment