Chaos ensues at “Sliced Bread Inc.,” which is about to lose its “Best Thing” running title in the wake of Little Caesars delivery service. The beleaguered “Sliced Bread” CEO, played by Rainn Wilson, suffers a breakdown as he tries and fails to dream up a comeback, ultimately losing his hold on the company–and his sanity–and taking a backup job with his new rival.

Frank Todaro of Moxie Pictures directed the spot, titled “Best Thing Since Sliced Bread,” for agency McKinney in Durham, NC. Butter Music & Sound scored the piece, with sound design from LSD and audio post from Lime Studios.

Credits

Client Little Caesars Agency McKinney, Durham, NC Jonathan Cude, chief creative officer; Sarah Shellaberger, art directors; Dylan Meagher, associate creative director; Chase Condrone, copywriter; Josh Eggleston, director of content production; Lyle Yetman, Will Chambliss, group creative directors; Kara O’Halloran, sr. producer. Production Moxie Pictures Frank Todaro, director. Music Butter Music & Sound, bicoastal Andrew Sherman, chief creative officer; Aaron Kotler, executive creative director; Kari Steinert, composer; Renee Masse, producer. Sound Design LSD, Santa Monica, Calif. Rohan Young, sound designer. Audio Post Lime Studios, Santa Monica, Calif. Rohan Young, mixer; Jeremy Nichols, audio assistant; Susie Boyajan, exec producer.

MySHOOT Profiles