The Me Too movement, created by Tarana Burke in 2006 to support survivors and end sexual violence, has released four PSAs in partnership with creative agency Deutsch. Through the message “We hear you. We see you. We believe you.,” the PSAs aim to rally survivors and supporters together in the fight to end sexual violence through testimonies from Terry Crews, Emily Waters, Daniela Contreras, and an anonymous survivor.
The latter is our ScreenWork selection, the story brought to life through animation that illustrates the emotional journey from pain to healing to ultimately finding a purpose.
Different production houses contributed to the campaign. We Are Royale served as the animation studio on the anonymous survivor PSA, narrated by the real-life protagonist.
CreditsClient Girls for Gender Equity/Me Too PSA Tarana Burke, founder/chief strategist Agency Deutsch Pete Favat, chief creative officer, North America; Jorge Calleja, EVP, executive creative director, art director; Adhemas Batista, EVP, head of design; Carmen Love, creative director; Chelsea Curry, copywriter; Katie Dittman, art director; Mary Ellen Duggan, SVP, executive producer; Jesse Pugh Ferguson, sr. integrated producer. Visual Effects & Animation We Are Royale, Los Angeles Heather-Lynn Aquino, director, art director, exec producer; Brien Holman, executive creative director, partner; Jayson Whitmore, executive director, brand partnerships; Jen Lucero, manging director, partner; Juliet Park, sr. art director; Rhys Demery, exec producer; Eric Zapakin, head of production; Juliet Park, Heather-Lynn Aquino, Yoyo Wang, Eleena Bakrie, Arthur Metcalf, Matty Deans, design team; Hyungsoon Joo, Matty Deans, Arthur Metcalf, Zak Tietjen, animation team. (Toolbox: Adobe Animate, Illustrator, After Effects, Photoshop) Music duotone audio group David Leinheardt, managing director; Ross Hopman, exec producer; Gio Lobato, producer. Sound duotone audio post Juan Aboites, Andy Green, sound designer; Greg Tiefenbrun, exec producer, audio post. Musicology Dan Dixon
Top Spot of the Week: Nike, W+K Portland, Megaforce Take Us On A “Sunshine” Run
“Winning isn’t Comfortable” is the second chapter of Nike’s “Winning isn’t for Everyone,” extended through the lens of running. It is based on true insights and the realities that runner experience when they lace up their shoes.
It adds the perspective of how hard it can be to just get out the door and go for a run. The idea that if you don’t hate running a little, you don’t love running enough. It celebrates the need and opportunity to push outside a person’s comfort zone to discover what they can accomplish, emphasizing that true victory often requires pushing through uncomfortable moments.
Each film of the series builds on the tension that every runner faces--pushing through the morning dread, the elements outside, the pain of hitting a wall, or even walking down the stairs after a run or race--juxtaposed with the feeling of elation only runners know as they push themselves beyond what they thought possible.
The irreverence of the films--directed by Megaforce via production company Iconoclast for Wieden+Kennedy Portland--is in pairing visuals showing the mundanity of everyday struggles with music that brings to life a contradictory tension. This film, the first to be released, is titled “Sunshine” and shows the inclement weather and obstacles that runners encounter to the tune of “You Are My Sunshine.”
Read More