Melissa McCarthy stars in this two-minute musical for Booking.com, directed by Alex Prager of Arts & Sciences for agency Zulu Alpha Kilo. A :30 version of this centerpiece for the “Somewhere, Anywhere” campaign will air during the Super Bowl.
This is the first Super Bowl commercial for Canadian-founded Zulu Alpha Kilo and the first body of work from its New York office under the aegis of CCO Tim Gordon and managing director Meghan Mullen, who joined in 2022.
Client Booking.com Agency Zulu Alpha Kilo Zak Mroueh, creative chairman & founder; Tim Gordon, chief creative officer; Mike Sutton, president & CEO; Heather Segal, chief strategy officer; Casey Rand, executive creative director; Vic Bath, Dan Cummings, Rachel Goss, Ross Wolinsky, creative directors; Marco Buchar, Greg Kieltyka, associate creative directors/copywriters; Michael Romaniuk, Ivan Mallqui, associate creative directors/art directors; Cameron Fleming, Shanaugh Farrelly, strategy directors; Sean Bell, executive strategy director. Production Company Arts & Sciences Alex Prager, director; Marc Marrie, managing producer/exec producer; Mal Ward, managing director/exec producer; Milena Milicevic, head of production; Matthew Libatique, DP; Michael Salven, 1st AD; Florencia Martin, production designer; Terry Shafirov, producer; Andrea Tello, production supervisor. Editorial Arcade Geoff Hounsell, editor; Dean Miyahira, Mitch Mitchell, assistant editors; Crissy DeSimone, exec producer; Megan Dahlman, head of production; Alexa Berman, sr. producer. Audio Wave Studios Aaron Reynolds, partner/ECD/sound designer/mixer; Vicky Ferraro, exec producer. Music Barking Owl Drew Gasparini, composer; Jacob Plasse, composer/arranger; Ashley Benton, exec producer; Kelly Bayett, creative director.
Candy maker The Fini Company, headquartered in Spain,, has released this animated short, Fallin’ in Love, produced by Zombie Studio, São Paulo, Brazil, and New York. The film blends humor, charm, and emotional depth to address an increasingly urgent topic: the lack of human connection in a screen-dominated world.
Directed by Paulo Garcia, the story follows a young Cupid tasked with bringing together Noah and Emma, two strangers who pass each other every day on the subway but remain oblivious to one another due to their constant phone use. To succeed in his mission, the little archer will need both creativity and a touch of boldness.
“Fallin’ in Love reflects the world we live in and reminds us how important it is to reconnect with each other on a human level. We’re letting meaningful moments slip away because of information overload and excessive screen time,” said Pablo Moreno, global CMO of The Fini Company. “The short film captures Fini’s essence and the message we want to share with the world: to create joy through true and joyful encounters.”
Director Garcia, co-founder of Zombie Studio, said, “From the start, our goal was to approach this project with an entertainment-first mindset rather than traditional advertising, rooted in Fini’s brand values and core message. In that sense, the script was a gift--it allowed us to tell a story and spark reflection on today’s society in a light, uplifting way, without relying on product-centric messaging. I believe that’s the secret to this film and what makes it so special.”
With an original score composed by Bumblebeat--featuring musicians from Europe, the United States, and Brazil--Fallin’ in Love is available on Fini’s YouTube and... Read More
