The King of the Beasts has had a rough day at the office. As he hits the road, things don't look much better until he settles into his Mercedes S Class, equipped with mood-changing technology.
He can finally relax as can we when we hear the score from Yessian Music accompanying the visuals from director Daniel Kleinman for Berlin agency Antoni.
Music/Sound: Yessian Music, Hamburg and New York Ingmar Rehberg, exec producer; Uli Witt, sr. producer; Lukas Lehmann, producer; Brian Yessian, chief creative officer; Michael Yessian, head of production Audio Post: Yessian Music, Hamburg; Max Fritz, sound designer Agency: Antoni/Berlin Production: Markenfilm, Hamburg; Rattling Stick, London' Daniel Kleinman, director
Fresh off Lay’s 2025 beloved Super Bowl spot, “The Little Farmer,” and a global brand refresh, comes a brand-new commercial airing in the first half of the big game on Feb. 8.
Titled “Last Harvest,” the new emotionally driven ad follows a father-daughter potato farming duo as they pass down generations of potato harvesting knowledge, showcasing a true legacy in the agriculture community. Academy Award winner (Jojo Rabbit) Taika Waititi directed “Last Harvest” via production house Hungry Man for agencies Highdive and Frito-Lay in-house shop D3. Waititi brought his signature storytelling style to this year’s Lay’s ad, just as he did with “The Little Farmer.”
Set against a moving rendition of “Somewhere Only We Know” (originally recorded by English rock band Keane), “Last Harvest” weaves through heartfelt flashbacks, shining a light on the family-owned farms behind many of Lay’s potato chips.
“Last Harvest” was inspired by Neumiller Farms in Illinois, a family farm that Lay’s parent PepsiCo has worked with for decades. It’s a third-generation potato and vegetable farm now run by father and daughter team Tom Neumiller and Katie Floming, who grow 3,500 acres of potatoes annually. Their farm plays a vital role in the Lay’s story, with Tom now guiding Katie as she prepares to lead the farm’s next chapter.
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