The Guard Brothers, who are represented for commercial work through Merman, have directed the latest campaign from fiber internet provider Kinetic out of McCann Detroit. The campaign includes this anthemic hero spot highlighting its “Internet Better” brand promise and a comedy vignette, “Problems,” that humorously goads users who are still using cable online services instead of updating to fiber.
“Problems” features a technician visiting a home that is tangled in wires with nerdy businessmen (the old cable company providers) hiding in a closet and camouflaged “hidden fees” lurking in bushes in the front yard.
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Credits
Client Kinetic Agency McCann Detroit Sean Bryan, chief creative officer; Beth Hambly, Dan Birney, creative directors; Martha Carter, director, integrated production; Stephen Leslie, executive producer. Production Merman Branded The Guard Brothers, directors; Kira Carstensen, Ellen Clarke, global managing partners; Jessica Miller, exec producer; Susan Hebert, line producer; Toby Irwin, DP; Thomas Patrick Smith, 1st AD.
Daniel Warwick directed and teamed with producer Jakob Rühle to conceive of and develop this short film titled Ritornerai (Italian for “you will return”).
“Three days before an actual commercial shoot, my producer [Rühle] and I realized that we had a camera, a location, an actor, a pair of Lederhosen and a few beers to brainstorm,” Warwick said. “Suddenly my producer yelled ‘Objectophelia’ and the idea was born.”
Known for his big and bonkers, epic visual storytelling, Warwick’s Ritornerai--albeit more meditative than some of his other work--does not disappoint. It is a wholly original and offbeat story with an exquisite scenic backdrop that leaves plenty of room for interpretation.
Filmed in the Italian Dolomites, Ritornerai features a man in Lederhosen who appears from behind a bush and enters a Grand Hotel where he begins to touch the beautiful haptics and textures of the whole place. Seemingly overtaken by objectophelia, we observe him enjoying the sensory experience deeply and emotionally. He enters the big ballroom and sits by the piano where he utters the film’s only line, “Ritornerai.” He approaches a giant painting of a landscape and eventually we discover that he is actually in the painting.
“Ritornerai has inspired many different interpretations,” said Warwick. “People let their minds wander a bit. Love it or hate it, I really like that it doesn’t want anything from you. For that reason, maybe it’s a little more artful because people can take away whatever they want.”
The production company on Ritornerai was Zauberberg Productions. Director Warwick is handled by production house O Positive for commercial representation in North... Read More
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