Audi has released this digital short, Science Fair, in advance of Spider-Man: Far From Home, the Sony Pictures summer release.
Directed by Eric Appel of production house Furlined for agency M/H VCCP, the short takes us to Peter Parker’s (aka Spider-Man) high school science fair. There, Parker (Tom Holland) and his best friend Ned (Jacob Batalon) find themselves up against some very serious competition. To save their presentation, Parker uses his connections to get his hands on the latest technology, the electric Audi e-tron GT concept car.
The Audi e-tron SUV, Q8 and A7 will also make appearances on the big screen as the superhero ride of choice in Spider-Man: Far From Home this summer.
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Credits
Client Audi of America/Spider-Man: Far From Home; Sony Pictures, studio partner. Agency M/H VCCP John Matejczyk, chief creative officer, co-founder; Matt Hofherr, chief strategy officer/North America, co-founder; Joel Kaplan, executive creative director, associate partner; Tanya LeSieur, head of production, associate partner; Brendan Robertson, chief strategy officer, San Francisco; Allen Yu, associate creative director; Michael Gallagher, sr. copywriter; Melissa Nagy, sr. producer; Lexi Alaga, associate producer. Production Furlined Eric Appel, director; Diane McArter, president; Ben Davis, VP; David Thorne, sr. exec producer; Jay Wakefield, exec producer; Ali Goldstone, head of production; Darrin Ball, line producer; Mandy Walker, DP; Andrew Clark, production designer; Alyson Horn, casting director. Editorial Union Editorial Christjan Jordan, editor; James Bird, Joe Hughes, assistant editors; Michael Raimondi, managing partner; Dani DuHadway, producer; Lilian Ghodushim, associate producer. Music Sony Pictures original score from Spider-Man: Far From HomeSound Design Barking Owl Morgan Johnson, sound designer; Kelly Bayett, creative director; KC Dossett, producer. Audio One Union Eben Carr, audio engineer. Color Company 3 Sean Coleman, colorist; Matt Moran, sr. producer. VFX/Finishing Method Studios Michelle Machado, exec producer; Pip Malone, producer; Jesse Bradstreet, VFX supervisor; Kyle Leonard, production manager. Cast Tom Holland, Jacob Batalon
Apple released a new iteration of its Goalie Masks Made on iPad campaign--this time teaming up with National Hockey League (NHL) goaltender Sam Montembeault to create the goalie masks that young hockey players dream of wearing. NHL mask artists deployed iPad Pro and Apple Pencil Pro to design the dream masks in time for Canada’s marquee youth hockey event, the Quebec International Pee-Week Hockey Tournament.
It’s a tournament which gives youngsters the opportunity to not only gain high visibility for their talents but also to compete on a huge rink in a professional arena before a large crowd.
In this short film--directed by Jason Van Bruggen of production company Suneeva for agency TBWA\Media Arts Lab, Canada--among the young aspiring goalies we meet is a girl who wants the mask of a lioness, inspired by how she strives to protect her teammates, akin to guarding her cubs. Several young goalies in this film, including her, end up getting their dream masks.
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