Mill+ has collaborated with 25/7 Productions and director Michael John Warren on the striking opening titles for Fearless. The new Netflix series documents Brazilian bull riding culture, and the grueling journey of riders from Sao Paulo to championships in Las Vegas.
The Mill+ team crafted opening titles that play a pivotal role in introducing viewers to the characters. Each scene works as a vignette, introducing a unique character’s personality and story using a distinctive, hand-painted look.
Mill+ art director Helen Hsu explained, “We used oil paintings as an initial influence to create a tactile effect. The concept started with looser brush strokes but gradually got more refined to add realism and purpose. We wanted the titles to look and feel like a painting, while using 3D software to achieve the look. To avoid them looking too ‘3D’ we had to repaint the frames multiple times.”
Mill+ creative director Clarice Chin added, “The quality of the style was very important. The titles had to evoke meaning because of the very emotional, intense stories that are being told. Fearless is a documentary series with a lot of heart in it and it was crucial that we visualize that.”
CreditsClient Netflix/”Fearless” Production 25/7 Productions John Warren, director; Andrew Fried, David Broome, John Henion, Frank Salinas, Yong Yam, executive producer. VFX & Design The Mill Luke Colson, exec producer; Elizabeth Newman, head of production, Mill+; Sumer Zuberi, producer; Anica Douglass, production coordinator; Clarice Chin, creative director; Helen Hsu, art director; Justin Demetrician, animation lead; Justin Demetrician, Tim Devlin, Viraj Ajmeri, animation; Alan Chen, Amy Graham, Helen Hsu, design. Color The Mill Adam Scott, colorist; Thatcher Peterson, exec producer, color; Diane Valera, color producer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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