This mockumentary-style film from agency Mischief @ No Fixed Address introduces the Slate electric vehicle and the versatility it affords an off-the-wall business–a human taxidermy service whose CEO shows us how accommodating the Slate can be due to its ability to convert from a pickup truck to a SUV and back again. The vehicle can be adjusted to transport deceased clients of any size–from a large adult male to a “petite” senior citizen. Equipment and resources essential to the “Taxider-My-Family” business–like pickling liquid–can be taken to and fro in the adaptable EV.
Pete Marquis directed this tongue-firmly-in-cheek video via production company Good Behavior.
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Credits
Client Slate Ben Whitla, head of brand & marketing; Aviya Landesberg, head of brand marketing; Lee Ford, brand marketing manager; Rich Shideler, head of creative; Jeremy Snyder, chief commercial officer; Joshua Hanford, head of creative operations; Jeffrey Jablansky, head of PR & communications; Kaylin Scott, head of social media; Joe Gustafson, head of growth marketing. Agency Mischief @ NFA Greg Hahn, chief creative officer, co-founder & partner; Kevin Mulroy, Bianca Guimaraes, partners & executive creative directors; Luke Johnson, sr. art director; Alli Walker, sr. copywriter; Virginia Mathews, art director; Patrick LaBelle, copywriter; Will Dempster, EVP, head of production; Madi Miller, sr. producer; Jeff McCrory, partner & head of strategy; Nimisha Jain, EVP, strategy; Jimmy George, strategy director; Kerry McKibbin, partner & president; Alison Whisenant, managing director; Oliver McAteer, partner & head of development. Media Agency Known Influencer Agency Open Influence Production Company Good Behavior Pete Marquis, director; Victoria Guenier, exec producer; Adam Lawson, line producer; Ashley Krick, production manager; Zach Voytas, DP; Geoff Flint, production designer. Editorial/VFX Good Behavior Steve Grubel, editor; Mitch Herndon, post producer; Joey Deutsch, Zeke Faust, VFX artists. Color Company 3 Jenny Montgomery, colorist; Nick Krasnic, producer; Blake Rice, head of production. Audio Post Sonic Union Rob DiFondi, audio engineer; Gina Petrarca, producer; MK Valentino, exec producer.
This trailer is for the new documentary short Is Mum OK, which shines a light on the hidden realities faced by young carers in the U.K.
In the U.K., a carer is generally anyone who looks after a family member, partner, or friend who needs help due to illness, frailty, disability, mental health issues, or an addiction. Crucially, this refers to carers who provide this support for free.
The short follows a group of young carers in Waltham Forest, East London, who are given access to much-needed respite through a dedicated local initiative, Young Carers Club, a fortnightly respite evening where they can socialize, eat and spend time with others who understand their experiences.
It explores both the beauty and the burden of caring from a young age, while highlighting the need for greater recognition and support for young carers across the U.K.
Commissioned by Guardian Documentaries and produced by Uncommon Creative Studio, Is Mum OK was released during Carers Week 2026 (June 8-14)--with this year’s week themed around building carer-friendly communities
The film will also be screened to members of Parliament, urging them to bring young carers’ rights to the top of the social care agenda
Is Mum OK was directed by Rosie Morris, who had firsthand experience of being a carer for her mother.
There are estimated to be at least one million young carers in the U.K., many of whom remain unidentified and unsupported.
Director Morris said, “This story is deeply personal to me, rooted in my own experience of caring for a loved one. Caring for my mother three years ago was one of the hardest and most meaningful experiences I have ever had. My difficulty in transitioning out of being a carer and... Read More
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