This mockumentary-style film from agency Mischief @ No Fixed Address introduces the Slate electric vehicle and the versatility it affords an off-the-wall business–a human taxidermy service whose CEO shows us how accommodating the Slate can be due to its ability to convert from a pickup truck to a SUV and back again. The vehicle can be adjusted to transport deceased clients of any size–from a large adult male to a “petite” senior citizen. Equipment and resources essential to the “Taxider-My-Family” business–like pickling liquid–can be taken to and fro in the adaptable EV.
Pete Marquis directed this tongue-firmly-in-cheek video via production company Good Behavior.
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Credits
Client Slate Ben Whitla, head of brand & marketing; Aviya Landesberg, head of brand marketing; Lee Ford, brand marketing manager; Rich Shideler, head of creative; Jeremy Snyder, chief commercial officer; Joshua Hanford, head of creative operations; Jeffrey Jablansky, head of PR & communications; Kaylin Scott, head of social media; Joe Gustafson, head of growth marketing. Agency Mischief @ NFA Greg Hahn, chief creative officer, co-founder & partner; Kevin Mulroy, Bianca Guimaraes, partners & executive creative directors; Luke Johnson, sr. art director; Alli Walker, sr. copywriter; Virginia Mathews, art director; Patrick LaBelle, copywriter; Will Dempster, EVP, head of production; Madi Miller, sr. producer; Jeff McCrory, partner & head of strategy; Nimisha Jain, EVP, strategy; Jimmy George, strategy director; Kerry McKibbin, partner & president; Alison Whisenant, managing director; Oliver McAteer, partner & head of development. Media Agency Known Influencer Agency Open Influence Production Company Good Behavior Pete Marquis, director; Victoria Guenier, exec producer; Adam Lawson, line producer; Ashley Krick, production manager; Zach Voytas, DP; Geoff Flint, production designer. Editorial/VFX Good Behavior Steve Grubel, editor; Mitch Herndon, post producer; Joey Deutsch, Zeke Faust, VFX artists. Color Company 3 Jenny Montgomery, colorist; Nick Krasnic, producer; Blake Rice, head of production. Audio Post Sonic Union Rob DiFondi, audio engineer; Gina Petrarca, producer; MK Valentino, exec producer.
Light can transform an entire space, change emotions and perspectives. The Audi A6 Avant e-tron’s panoramic sunroof with switchable transparency allows people to bring in, or block out, natural light when, where and however is preferable.
In this spot for Audi from BBH London, light becomes the star of the show. The “Light, as you like it” campaign film uses a theatrical stage setting, placing the A6 Avant e-tron at the heart of a harmonized vocal performance in the middle of an empty concert hall. As the singers inside the car deliver a stunning acapella rendition of Reel 2 Real’s “I like to move it,” the sunroof becomes an active participant in the spectacle, controlling the light to highlight and obscure the performers in perfect sync to the track.
The directing collective Glue Society helmed the spot. Production companies on the job were Biscuit Filmworks and Revolver.
Uche Ezugwu, creative director at BBH London, said, “By using light as a dynamic storytelling tool, we’ve created something immersive, and hopefully entertaining. It’s a bold yet refined way to showcase Audi’s innovation.”
