Shutterfly’s new “Make it a Thing” campaign from agency Mischief @ No Fixed Address showcases the power of creativity and self-expression and how Shutterfly enables people to transform objects into treasured items of meaning. This is the largest Shutterfly brand campaign to date between the mix of content and a fully integrated media plan.
In this TV spot, we get the backstory as to the significance of a personalized mug made on Shutterfly on which the message “The Island of Alaska” appears. Simply when someone thinks Alaska is an island, make it a thing–a personal reminder poking fun yet representing a bond between that person and those knowing the inside joke.
“Every item made with Shutterfly has a backstory. That’s what makes it truly valuable,” said Greg Hahn, CCO and co-founder at Mischief @ No Fixed Address.
Henry Scholfield of RESET directed the campaign spots, including the “Island of Alaska” :30.
REGISTRATION REQUIRED to access this page.
Already registered?
LOGIN
Don't have an account?
REGISTER
Registration is FREE and FAST.
The limited access duration has come to an end. (Access was allowed until: 2021-10-03)
Credits
Client Shutterfly Agency Mischief @ No Fixed Address Greg Hahn, chief creative officer; Kevin Mulroy, Bianca Guimaraes, executive creative directors; Jeff McCrory, chief strategy officer; Will Dempster, EVP, production; Danielle Balanov, integrated producer; Kevin Tian, video editor, content; Tanner Thompson, sr. art director; Dana Buckhorn, sr. copywriter; Nimisha Jain, head of strategy; Jimmy George, strategy director. Production RESET Henry Scholfield, director; Dave Morrison, managing director; Jen Beitler, exec producer; Kristin Porter, producer; Pat Aldinger, DP; Malin Lindholm, production designer. Editorial Final Cut Sam Bould, editor; Lucas Moesch, assistant editor; Penny Ensley, producer; Sarah Roebuck, exec producer; Justin Brukman, managing director. VFX Mathematic Guillaume Audibet, exec producer; Jason Bartnett, post producer; Alex Maldonado, set supervisor; Laurent Larapidie, Dane Armour, previz/techviz; Clement Germain, general and Flame supervisor; Yann Aldabe, CGI supervisor; Clement Germain, Hugo Aymerrich, Michael Bianchi, Greg Landois, Cyril, Sozzi, Samuel Roux, Flame artists; Morgane Constanini, Clarisse Tronchon, Lucas Benoit, CGI artists. Sound Grayson Music Mark Domitric, voice director; Rich Hamilton, music supervisor; Brian Bernard, Chris Masson, sound engineers; Ryan McLarnon, composer; Ben Swarbrick, sound designer; Nicholas Shaw, producer.
This holiday season, YETI, in partnership with Wieden+Kennedy (W+K) Portland, has launched a film to highlight the unintended consequences of gifting a YETI product to someone you love. “Don’t Get Them a YETI,” is a punchy cautionary tale with a wink, warning those considering gifting a YETI not to, because a world of adventurous highs and lows awaits and it might just be more than they bargained for.
Directed by Daniel Wolfe and Jess Kohl of Love Song, with VO by Oscar- and Grammy-winning singer-songwriter and Yellowstone actor Ryan Bingham, the hero film opens with a YETI Tundra Cooler flying off the back of a truck and tumbling through the mud. This kicks off a kaleidoscopic fever dream of worst-case scenarios in the mind’s eye of the female lead. As she imagines what could unfold, bites to burns to rashes, to wet dogs to never ending slideshows, the witty voiceover rattles off reason after reason why giving a YETI is a terrible idea.
But the truth is, every “disaster” looks kind of amazing. And as the adrenaline builds, so does her resolve. By the end, she commits. This might be the worst idea she’s ever had, but it’s also the best. She’s getting the YETI.
The campaign embraces YETI’s core truth: it’s not just gear, it’s a gateway. A catalyst. And commitment to whatever comes with it. And YETI clearly has no problem beating up their own product in the process. Because they know it’s built to take it. From the mud to the rodeo to the back of a bush plane, these products are made for the ones who go too far—and the loved ones who enable them.
“Don’t Get Them a YETI” flips the holiday script. It’s not just about gift guides and wrapping paper. It’s about understanding what you’re really giving... Read More
