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    Home » Mischief @ No Fixed Address “Make it a Thing” For Shutterfly

    Mischief @ No Fixed Address “Make it a Thing” For Shutterfly

    By SHOOTFriday, October 1, 2021Updated:Tuesday, May 14, 2024No Comments4600 Views
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    Shutterfly’s new “Make it a Thing” campaign from agency Mischief @ No Fixed Address showcases the power of creativity and self-expression and how Shutterfly enables people to transform objects into treasured items of meaning. This is the largest Shutterfly brand campaign to date between the mix of content and a fully integrated media plan.  

    In this TV spot, we get the backstory as to the significance of a personalized mug made on Shutterfly on which the message “The Island of Alaska” appears. Simply when someone thinks Alaska is an island, make it a thing–a personal reminder poking fun yet representing a bond between that person and those knowing the inside joke.

    “Every item made with Shutterfly has a backstory. That’s what makes it truly valuable,” said Greg Hahn, CCO and co-founder at Mischief @ No Fixed Address. 

    Henry Scholfield of RESET directed the campaign spots, including the “Island of Alaska” :30.

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    Credits

    Client Shutterfly Agency Mischief @ No Fixed Address Greg Hahn, chief creative officer; Kevin Mulroy, Bianca Guimaraes, executive creative directors; Jeff McCrory, chief strategy officer; Will Dempster, EVP, production; Danielle Balanov, integrated producer; Kevin Tian, video editor, content; Tanner Thompson, sr. art director; Dana Buckhorn, sr. copywriter; Nimisha Jain, head of strategy; Jimmy George, strategy director. Production RESET Henry Scholfield, director; Dave Morrison, managing director; Jen Beitler, exec producer; Kristin Porter, producer; Pat Aldinger, DP; Malin Lindholm, production designer. Editorial Final Cut Sam Bould, editor; Lucas Moesch, assistant editor; Penny Ensley, producer; Sarah Roebuck, exec producer; Justin Brukman, managing director. VFX Mathematic Guillaume Audibet, exec producer; Jason Bartnett, post producer; Alex Maldonado, set supervisor; Laurent Larapidie, Dane Armour, previz/techviz; Clement Germain, general and Flame supervisor; Yann Aldabe, CGI supervisor; Clement Germain, Hugo Aymerrich, Michael Bianchi, Greg Landois, Cyril, Sozzi, Samuel Roux, Flame artists; Morgane Constanini, Clarisse Tronchon, Lucas Benoit, CGI artists. Sound Grayson Music Mark Domitric, voice director; Rich Hamilton, music supervisor; Brian Bernard, Chris Masson, sound engineers; Ryan McLarnon, composer; Ben Swarbrick, sound designer; Nicholas Shaw, producer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Greg HahnHenry ScholfieldMischief @ No Fixed AddressReset



    Top Spot of the Week: Director Daniel Warwick’s Short Film “Ritornerai” Is Like A Painting That’s Subject To Interpretation

    Thursday, August 13, 2026

    Daniel Warwick directed and teamed with producer Jakob Rühle to conceive of and develop this short film titled Ritornerai (Italian for “you will return”).

    “Three days before an actual commercial shoot, my producer [Rühle] and I realized that we had a camera, a location, an actor, a pair of Lederhosen and a few beers to brainstorm,” Warwick said. “Suddenly my producer yelled ‘Objectophelia’ and the idea was born.”

    Known for his big and bonkers, epic visual storytelling, Warwick’s Ritornerai--albeit more meditative than some of his other work--does not disappoint. It is a wholly original and offbeat story with an exquisite scenic backdrop that leaves plenty of room for interpretation.

    Filmed in the Italian Dolomites, Ritornerai features a man in Lederhosen who appears from behind a bush and enters a Grand Hotel where he begins to touch the beautiful haptics and textures of the whole place. Seemingly overtaken by objectophelia, we observe him enjoying the sensory experience deeply and emotionally. He enters the big ballroom and sits by the piano where he utters the film’s only line, “Ritornerai.” He approaches a giant painting of a landscape and eventually we discover that he is actually in the painting.

    “Ritornerai has inspired many different interpretations,” said Warwick. “People let their minds wander a bit. Love it or hate it, I really like that it doesn’t want anything from you. For that reason, maybe it’s a little more artful because people can take away whatever they want.”

    The production company on Ritornerai was Zauberberg Productions. Director Warwick is handled by production house O Positive for commercial representation in North... Read More

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