The all new Audi A3 e-tron plug-in hybrid vehicle stars in this commercial which broke during the Emmy Awards telecast on Sunday (9/20).
Directed by Craig Gillespie of MJZ for Venables Bell & Partners, the spot enables viewers to experience the power of the A3 e-tron as it punctures the quiet of an idyllic, eco-friendly neighborhood by performing an incredible power-slide before backing into its driveway. The ad ends by zeroing in on a Prius driver’s face, as he watches the four rings slide over to reveal the plug of the first plug-in hybrid offered by Audi.
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Credits
Client Audi Agency Venables Bell & Partners Will McGinness, executive creative director; Erich Pfeifer, creative director; Allison Hayes, Greg Wyatt, art directors; Bryan Karr, copywriter; Craig Allen, director of integrated production; Mandi Holdorf, executive producer; Hannah Murray, producer. Production MJZ Craig Gillespie, director; Masa Takayagi, DP; Emma Wilcockson, exec producer. Editorial Exile Edit Eric Zumbrunnen, editor; Dustin Zimmerman, assistant editor; CL Weaver, Vietan Nguyen, editorial producers. Music Walker Chris James, Nicholas Wright, composers. Audio Post One Union Eben Carr, mixer. VFX The Mill
Mosaic North America has been named Canadian agency of record for the Buffalo Bills. The partnership focuses on growing the NFL football team’s fan base in Canada, with Mosaic leading strategy and creative in-market, and deepening the team’s connection with Bills Mafia north of the border.
Mosaic’s debut work for the team is a Toronto-wide playoff activation that transformed familiar “Post No Bills” signage into bold “Go Bills” rally cries across the city. Launched overnight following the end of the regular season, the campaign replaces hoarding walls with large-scale street tags across Toronto — from Queen West and Little Italy to the Distillery District and the West Don Lands — creating a mysterious, highly visible rally cry tied to the Buffalo Bills’ playoff push.
Each installation features a QR code that drives fans to a dedicated landing page, where they can sign up for Buffalo Bills Canada communications and enter a playoff contest offering flights, hotel, and game tickets. One winner is selected each weekend for every round the team remains in the postseason, allowing the campaign to evolve in real time alongside the playoff run.
The work taps into a long-standing truth about the franchise: Ontario is already a meaningful part of the Buffalo Bills’ fan base. On any given game day, Ontarians accounted for an estimated 20% of attendees at Highmark Stadium, home to the Bills. With the NFL encouraging northern teams to expand their fan bases beyond the U.S., Mosaic’s mandate is to build fandom and engagement in Canada by meeting fans where they already show up.
“The goal with this campaign was to create a kind of love letter to fans, from fans. Something they could feel part of,” said Dan Berzen, creative... Read More
