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    Mother NY, Director Diego Contreras Team To Be “More Human” For Amica Insurance

    By SHOOTUpdated:No Comments4298 Views

    This 90-second hero film for Amica Insurance out of agency Mother New York shows a series of relatable stories that reflect the busy and very connected state of today’s world: people engrossed in their phones, distracted by the computer at the kitchen table or completing basic transactions without interpersonal communication. Then comes a dramatic pivot that emphasizes moments when a genuine connection with another person is what we really need.

    Diego Contreras of Love Song directed “More Human,” which advances the brand platform Amica introduced last year, “Empathy is our best policy.”

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    Credits

    Client Amica Insurance Agency Mother New York Production Company Love Song Diego Contreras, director; Oliver Millar, CSC, DP; Donald Graham Burt, production designer; Astrid Gallegos, wardrobe stylist. Editorial Cabin Edit Dylan Edwards, editor. Audio Sonic Union Joe O’Connell, sound engineer. Color Company 3 Joseph Bricknell, colorist.

     

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Diego ContrerasLove SongMother New York



    TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate

    Thursday, August 27, 2026

    Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.

    The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.

    Michael Downing directed via The Sweetshop x Chirp Films.

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