Through a series of holiday season films, Stella Artois has taken key props featured in its “Give Beautifully” campaign TV ad, “Fallen Star,” and made them real-life special gifts for deserving recipients.
In this short titled “Lights,” we are introduced to Jeff, owner of a Christmas tree farm located on the outskirts of Portland, Ore. He and his wife Jaimee left their big-city jobs 10 years ago to be in the Xmas tree biz. This holiday season, Jaimee surprises Jeff by decorating an old oak tree on their farm with thousands of holiday lights. A romantic sight set against the Oregon sunset, it’s a dream Jeff has held for years. Jaimee unveils the surprise during a holiday party with friends.
Ethan Berger directed via production house Afterall for agency Mother.
Credits
Client Stella Artois Agency Mother Gustavo Sousa, global executive creative director; Mariano Cassissi, sr. art director; Sasha Markova, sr. copywriter; Hannah Tarpey, art director; James Sellick, copywriter; James Letham, James Turham, Craig Keppler, Bronwen Londsdale, producers. Production Afterall Ethan Berger, director; Ike Martin, Rian Moore, exec producers; Francesco Soru, producer; Kevin Fletcher, DP. Editorial Versus NYC Lindsey Houston, editor; Pilar Rico Soriano, assistant editor; Samantha Louise, post producer. Graphics/VFX Justin Barnes. Post Matt Rosenblum, colorist. Music Alex Casnoff, original music. Audio Post Digital One
For World Cancer Day (Feb. 4), Gustave Roussy, a treatment center in France ranked number one in Europe and number four in the world in the fight against cancer, is once again speaking out through film. โLucieโ retraces the life of a young woman, from her birth, her joys, her encounters and her trials, in particular the illnesses she faced or may have faced (if not vaccinated) during her life but which did not kill her thanks to advances in science and medicine, including the discovery of her rare cancer at the age of 36.
Conceived by Publicis Conseil and directed by Jaco Van Dormael via production company Hamlet, โLucieโ takes the gamble of using almost exclusively scientific images to tell this story (scanners, MRIs, microscopes, 3D). It highlights the beauty of these images beyond their raw meaning, the poetry that can emerge from them to pay tribute to all the researchers, doctors and specialists who over the centuries have transformed what were once serious illnesses into benign ones, saving many lives in the process. Like most of us, Lucie lives her life without even thinking about all the times when science and medicine have enabled her to go on living.
โIn a world where cancer affects one person in two and more and more young adults, we want to show that the disease is a stage in life from which the majority of sufferers are now recovering, thanks to scientific progress. Lucieโs story is the story of thousands of patients. This film makes Gustave Roussy, its doctors, researchers and professionals part of the history of major scientific advances,โ said Professor Fabrice Barlesi, CEO of Gustave Roussy.