Extreme sport skateboarding on a satellite dish is embraced by one adventurous athlete whose beverage of choice is appropriately enough, Mountain Dew. VFX house was The Mission. Tarsem of @radical.media directed for BBDO New York.
CreditsClient: Mountain Dew Agency: BBDO New York Lauren Connolly, Tim Bayne, exec VP/executive creative directors; Oliver Handlos, creative director/copywriter; Jens Waernes, creative director/art director; Chris Lenz, executive producer. Production Company: @radical.media Tarsem, director; Frank Scherma, Tommy Turtle, exec producers; Rebecca Deelo, production supervisor; Cathy Dunn, head of production. Editorial: Whitehouse Post Productions Ben Stephens, editor; Lauren Hertzberg, exec producer; Marcia Wigley, post producer. Visual Effects: The Mission Rob Trent, creative director; Michael Pardee, exec producer; Brad Scott, Flame; Piotr Karwas, animation director; Samir Lyons, animator; Raul Dominguez, modeler/texturer; Rick Grandy, rigger; Diana Cheng, VFX producer.
CarMax, The Martin Agency, Director Ulf Johansson Take Us To Car Dealership Run By Beetlejuice
CarMax, the used car retailer known for promoting “the way car buying should be,” understands that sometimes the best way to appreciate doing things the right way is by showcasing the wrong way. In collaboration with the Beetlejuice Beetlejuice team--which is elated given that the movie topped this weekend’s North American box office--CarMax is taking a playful approach to show what car buying shouldn’t be. Showing a family’s nightmarish car-buying experience by turning a character from the movie into possibly the most devious car salesman ever, the campaign, titled “BeetleMax: The Way Car Buying Shouldn’t Be,” humorously illustrates what to avoid when purchasing a car, highlighting CarMax’s commitment to providing a trustworthy and enjoyable car-buying experience for the whole family.
The campaign, concepted by The Martin Agency and directed by Ulf Johansson via Smith and Jones Films--includes this hero spot depicting a car dealership, Beetlemax, run by Beetlejuice himself.
“Beetlejuice is among Warner Bros. most beloved franchises and continues to be sought out by audiences of all ages. Theatrical partnerships with brands like CarMax and their BeetleMax campaign are exciting because they allow us to extend the cinematic world for moviegoers and offer an enhanced entertainment experience. We are thrilled to be partnering with CarMax in such an innovative and immersive way for Beetlejuice, Beetlejuice,” said Dana Nussbaum, EVP of worldwide marketing for Warner Bros. Pictures.
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