Extreme sport skateboarding on a satellite dish is embraced by one adventurous athlete whose beverage of choice is appropriately enough, Mountain Dew. VFX house was The Mission. Tarsem of @radical.media directed for BBDO New York.
Credits
Client: Mountain Dew Agency: BBDO New York Lauren Connolly, Tim Bayne, exec VP/executive creative directors; Oliver Handlos, creative director/copywriter; Jens Waernes, creative director/art director; Chris Lenz, executive producer. Production Company: @radical.media Tarsem, director; Frank Scherma, Tommy Turtle, exec producers; Rebecca Deelo, production supervisor; Cathy Dunn, head of production. Editorial: Whitehouse Post Productions Ben Stephens, editor; Lauren Hertzberg, exec producer; Marcia Wigley, post producer. Visual Effects: The Mission Rob Trent, creative director; Michael Pardee, exec producer; Brad Scott, Flame; Piotr Karwas, animation director; Samir Lyons, animator; Raul Dominguez, modeler/texturer; Rick Grandy, rigger; Diana Cheng, VFX producer.
Discipline:Visual Effects
Genre:Action
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Screenwork Type:Top Ten Chart
Serena Williams, LePub, Dolsten & Co. Put Old U.S. Open Tickets Back In Play Courtside
Heineken® is bringing a new approach to fan connection this summer. Whether it be music, movies or sport--only the biggest fans keep their old tickets as mementos. Now, Heineken is bringing 23-time Grand Slam champion and Heineken 0.0 Global Ambassador Serena Williams’ biggest fans together by re-activating her past tickets for this year’s U.S. Open. As an extension of Heineken’s “Fans Have More Friends” campaign and in partnership with the tennis icon, Second Serve Tickets revives tickets from any of Williams’ past U.S. Open tournaments for a chance to score a seat in the exclusive Heineken Suite at Arthur Ashe Stadium at the 2026 US Open. Fans at the 2026 U.S. Open can also purchase limited-edition Heineken 0.0 cans inspired by the ticket designs from Serena Williams’ six US Open championship wins, available exclusively at the 2026 US Open starting Monday, August 24 (while supplies last) alongside the full Heineken portfolio. Simon Dolsten of Dolsten & Co. directed this hero spot--from creative agency LePub New York--which meshes live action and animation with Williams in the starring role. Read More
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