We are thrust into a NASA control room-type operation at a triumphant moment–a landing on Mars, followed by a congratulatory phone call from the President of the United States.
But the phone/communications technology fails when the President requests a video call; shortly thereafter the images break up before our eyes as the space program is disconnected from the leader of the free world.
This juxtaposition of conquering space travel to Mars but unable to make a video call underscores how our business lives, sometimes marked by remarkable accomplishments, are nonetheless riddled with outdated, glitchy tech. The answer provided in this commercial is Vonage, which is billed as an industry-leading cloud communications company for business.
Frank Todaro of Moxie Pictures directed this spot, titled “Mars Landing,” for CP+B.
CreditsClient Vonage Agency CP+B Gustavo Sarkis, executive creative director; Jeff Siegel, associate creative director/copywriter; Alvaro Ramos, associate creative director/art director; Sloan Schroeder, associate director of content production; Jackie Maloney, integrated producer; Samantha Alonso, strategy director; Natalia Davila, strategist. Production Moxie Pictures Frank Todaro, director; Karol Zeno, VP/exec producer; Paula Benson, head of production; Laura Heflin, producer. Production Services Filmgroup Nathan Miles, exec producer. Editorial Work Editorial Bill Smedley, editor; Marlo Baird, exec producer; Jamie Perritt, producer. Post/VFX Method Studios Noah Caddis, lead compositor; Ben Walsh, VFX supervisor; Robert Owens, exec producer.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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