Directed by Sindha Agha and produced by female-led production company The Corner Shop, this short film titled The Waves for MTV brings an authentic insight into the Pain Gap–a bias in the medical community that leads to women’s pain being under researched, misdiagnosed, mistreated and/or untreated.
Inspired by the words of Virginia Woolf, The Waves finds women engaged in familiar rituals of surviving and concealing chronic pain. Director Agha compels us to turn our gaze toward the suffering society has historically looked away from; her work is ultimately a testament to women’s strength— and a celebration of all the ways they survive and thrive.
Agha kicked off her career by writing and directing Birth Control Your Own Adventure, acquired by The New York Times, which quickly reached 12.5 million organic views, was nominated for a 2019 News & Documentary Emmy and selected for the Tribeca and Palm Springs film festivals. Agha has since been awarded two separate Sundance Institute fellowships, won the Cannes Lions Gold Young Director Award, won “Best Episodic” at Tribeca X, directed two seasons of her critically-acclaimed series Body Language for BBC Three, contributed to Radiolab, The New Yorker, Vox and The Atlantic, created the series Twenty Ten Twenty-Five for the Academy of American Poets and the Mellon Foundation, and directed a short film for The Wellcome Trust.
The Waves will run across all linear/social/digital platforms within MTV Entertainment Group (MTV, VH1, Comedy Central, Paramount Network, CMT, Logo, Smithsonian Channel, PopTV, TV Land) throughout March, which is Women’s History Month.
Credits
Client MTV Production Company The Corner Shop Sindha Agha, director; Anna Hashmi, founder; Tess Mitchell, Katie Taylor, exec producers; Tara Trangmar, producer; Siona Davis, production manager; Katie Scott, production coordinator; Carlotta Beck Peccoz, 1st AD; Sylvia Notermans Piattoni, 2nd AD; Natasha Duursma, DP; Gary Kent, Steadicam operator; Kat Hawker, art director; Lauren Rucha, wardrobe; Kayla Selway, hair and makeup artist. Editorial Work Editorial Raine Keene, editor. Color Primary Ale Amato, colorist. Sound Paramount
OMC, Director Andreas Nilsson Trade “Youth” For Skittles
Teaming with creative agency partner OMC, consisting of DDB Chicago and Critical Mass, Skittles rolled out a campaign to playfully spotlight what is often dubbed “Gen Z’s commitment paralysis” by asking them to commit to their love for the brand in the most extreme ways possible. Case in point is this spot titled “Youth,” directed by Andreas Nilsson of Biscuit Filmworks. The film introduces us to a grandson who willingly gives up his youth to his grandma in exchange for her delicious fruity Skittles. It’s a unique and twisted take on commitment that perfectly embodies the Skittles brand. Colin Selikow, chief creative officer, DDB Chicago, said, “We’re thrilled to create another iteration of our ‘Verb the Rainbow. Taste the Rainbow’ platform, bringing a new way to connect with Gen Z in the absurd fashion Skittles is famous for. Our latest film “Youth” brings a classic Skittles vibe to a new generation of fans, giving them the most nonsensical way to commit to the brand.” Read More